Full Biography of Yue Fei Yue Fei is a national hero in the Southern Song Dynasty of my country. In the middle of the last century, a complete set of short-form novels was published. The advantage of developing it into a full-length animated drama is that it will become a household name, but the difficulty is also obvious: What kind of animated image of Yue Fei can match the hero in people's hearts? In Yue Fei's story, fighting against the Jin Dynasty is the main theme, but the animation audience is mainly young children. Are they willing to watch it? What derivative products are being developed?
During the project research and development, we specially studied successful children's literature and animation works at home and abroad, explored the general rules, and formulated a complete development strategy based on the complete biography of Yue Fei we want to develop.
In terms of script composition, we divided "The Complete Biography of Yue Fei" into three parts, namely "Young Yue Fei", "Loyalty to the Country", and "Fengbo Pavilion". These three parts will be developed step by step. After the first part is launched, adjustments will be made appropriately based on the market response. And each one will be adapted into an anime movie by combining the essence of anime TV series. The entire development plan will be completed in three years, and each corresponding animation movie will be broadcast during the holidays and Spring Festival.
"Young Yue Fei" is designed with young inspiration as its main outlook on life. In traditional storytelling, the story from Yue Fei's birth to his challenge to King Xiaoliang is told in just three chapters. On the basis of traditional stories, we edited the story around why Yue Fei wanted to shoot King Xiaoliang: Yue Fei lost his father when he was born, and his mother raised him. He had no deep hatred for King Xiaoliang. The general understanding should be that So far, you won't be killed by a horse. However, through our design, it becomes reasonable for Yue Fei to pick Xiao Liang Wang: Xiao Liang Wang is a descendant of the Later Zhou Dynasty and shoulders the dream of restoring the country. When Yue Fei was born, the old Liang Wang divination learned that he was the pillar of the Song Dynasty, and Yue Fei Now, the Song Dynasty is indestructible. Therefore, as soon as Yue Fei was born, King Lao Liang began to send people to assassinate him. The prince has an army and killers, while Yue Fei is a child who has lost his father. The power gap between the two is no different than that of a wolf and a sheep. The young Yue Fei was constantly hunted by "wolves" and taught and nurtured by his mother and master Zhou Tong. He grew up and ended his boyhood by shooting King Xiaoliang and became a famous general of the generation. In the story design, we even designed Zhou Tong to be the master of Prince Xiao Liang at first. Later, because he was dissatisfied with Prince Liang's collusion with the Jin people and wanted to overthrow the Song Dynasty, he left Prince Liang's palace and wandered around the world. Finally, he accepted Yue Fei as a closed disciple. Yue Fei and Xiao Liang Wang belong to the same sect, but due to the hatred of the country and family, he had to shoot Xiao Liang Wang in the end.
In the pursuit and frustration of wolves and sheep, how did the mother-in-law and Master Zhou Tong educate Yue Fei, and how did Yue Fei influence several sworn brothers... the sons of Yuanwai, and the three rich children grew up together? The pillar of the country is another main line of the story. We specially designed a comparison between the methods of educating children outside the family and the methods of educating children by mother-in-law, to highlight some educational issues in today's society, and at the same time, let Yue Fei's growth experience influence today's children. Our story design has a complete short story in each episode, including the suspense that the killer of King Liang is about to kill Yue Fei, and it always allows Yue Fei and his sworn friends to cleverly foil the killer's plot; there are also A funny story about a naughty student playing tricks on the teacher, and the teacher discovering and thwarting the student's little tricks.
The design of these plots is based on our careful study of "Journey to the West" and "Ultraman", and is carefully planned to cater to children and according to their acceptance capabilities and preferences. In each episode, a monster wants to eat Tang Monk, and in each episode, a monster destroys it. In the end, the monster is always subdued and the monster is beaten to death. These plots may seem simple and retarded to adults, but they are loved by children. We "educate through entertainment". First, children must like to watch, and then they can integrate education into it. To this end, we made extensive use of the language habits of modern children in the dialogue design.
"Xi Yangyang and Big Big Wolf" released during the Spring Festival in 2009 was a low-cost production, but it achieved unprecedented profits. We were delighted to find that our design concept was very similar to it.
Investment and income are issues that must be carefully considered when participating in animation investment. Many original works have huge investments, but they do not get good economic returns after they are broadcast. We are also very taboo about such encounters. Before making decisions, how to obtain benefits is our most important research.
Overall planning and step-by-step investment. Our overall plan for "The Complete Biography of Yue Fei" is to be three parts, but in actual development, we will develop the first part first, and then develop the second part after seeing the market response.
Anime TV series echo anime movies. Based on the TV series, edited and synthesized into movies, three movies were also released: upper, middle and lower. Let TV viewers become movie consumers at the same time. This is the same strategy as "Xi Yangyang and Big Big Wolf".
Derivative product development. In addition to the corresponding audio-visual and book products, we have also designed and developed the Farming Years series of log toys; the development of traditional Chinese herbal tea drinks such as isatis root, honeysuckle and kiwi fruit series; and the development of ancient war equipment. All toys are developed to be simulated and detachable to stimulate children's understanding of mechanical structures and traditional Chinese woodworking art; they can be used as children's toys or as craft furnishings as gifts. Currently, there are more than 50 toy patents and related intellectual property rights, and we are applying for property rights protection.
Strictly abide by the development rules of the animation industry and innovate. We not only focus on the domestic market, but also adhere to the principles of nationality, internationalness, fashion, etc. In the development of "The Complete Biography of Yue Fei", the early stage is slow and we do enough planning, demonstration and risk analysis; the production is fast, and once the decision is made, it is immediately Organize forces and use outsourcing to combine productivity to complete production as soon as possible; in post-production, in order to produce high-quality products, we must be meticulous and exquisite in all aspects of editing, synthesis, music, dubbing, etc.; to compete for the market, in production At the same time, we designed a plan to dominate the market, including movies, televisions, audio-visual books, toys, licensed trademarks, etc., and we worked together to grab them and get the funds back as soon as possible.
The entire drama "The Complete Biography of Yue Fei" has been produced, with 180 episodes, 11 minutes each, and 1980 minutes. The total investment in the development of the entire drama and derivative products is approximately RMB 30 million. Complete the preliminary character design, scene design and prop design and complete the production of a 2 and a half minute promotional video before May 2009; strive to complete the production of 50 episodes by the end of 2009; strive to complete the production of all 110 early episodes in 2010 and broadcast them on TV stations. The first Spring Festival movie of the year was released on the Spring Festival schedule. Currently, the relevant filing procedures are being applied for; production has started according to the above plan. In terms of development, design and production, we made full use of "outsourcing" and put the best animation production talents in Wuhan and the country to our use, effectively reducing costs and speeding up progress. At the same time, it can also realize our suggestion for the development of the animation industry in Wuhan that "large companies, original large productions drive the development of small companies" and overall enhance the competitiveness of Wuhan animation.
Appendix: 2 and a half minute promotional video script of "The Complete Biography of Yue Fei"
Voice-over: In the middle of the Song Dynasty, the Jin Kingdom, a nomadic nation in the north, and King Lao Chai in the south, who had been deprived of the title of emperor, were fighting each other. colluded and raised troops to invade the Song Dynasty. The invaders finally broke through the Han people's Great Wall defense line, and the Song Dynasty regime was in danger.
Picture: A giant log hits the city gate, the sound of the impact is terrifying and shocking!
The door is broken, and the dark cavalry of the Jin Kingdom, mixed with the southern indigenous people with pheasant feathers on their heads and painted faces, enter the city; the screen is raised, overlooking the entire city, the cavalry rolls through the city like a tide, and the army swarms in Under the Great Wall; close-up, thousands of arrows are shot at the Great Wall, smoke is everywhere on the city, and screams are endless.
Voice-over: In troubled times, heroes emerge. In Tangyin County in the Central Plains, a hero was born who was destined to save the Song Dynasty and save the people from fire and water. He was Yue Fei. His birth was discovered by King Lao Chai's divination. King Lao Chai immediately sent people to hunt him down, even blowing up the Yellow River embankment and flooding Tangyin...
Picture: The masked killer lit the explosives, and the explosion caused flames to rise into the sky. The Yellow River embankment burst, and the flood roared. The house collapsed... The mother-in-law hugged Yue Fei and sat in the water tank, shouting loudly for Yue He who was gradually swallowed up by the flood...
(Voiceover): Yue Fei and his son drifted to a foreign land and luckily met Wang Yuanwai. Take in. Under the education and training of his mother and master, Yue Fei learned both civil and military skills. He was guided by monkeys in the mountains and picked kiwi fruits to eat, and gained amazing strength; he killed the big snake in the lake and obtained the weapon "Liquan Gun"; he tamed the uncontrolled white horse and obtained a mount that can travel thousands of miles every day...< /p>
Along with the voice-over, a series of scenes appeared:
In the tangled forest.
Young Yue Fei (about 7 years old) Yue Fei chases a monkey in the mountains. The monkey jumps quickly on the treetops. One hand holds the basket where Yue Fei collects wild vegetables. The wild vegetables are flying all the way. Yue Fei chases after him angrily. Weaving through the jungle with difficulty;
Yue Fei bent down and gasped for breath...
The monkey picked off the kiwi, took a bite and threw it towards Yue Fei.
Yue Fei took the kiwi fruit and took a bite. It tasted very good. The monkey continuously threw the kiwi fruit at Yue Fei like "missiles", and Yue Fei swallowed it directly with his mouth. (Try to be as funny as possible)
Yue Fei regained his energy after eating the kiwi fruit, grabbed the old vine and the tree trunk, and made several consecutive hoop movements before rushing to the monkey. The monkey was so frightened that it dropped Yue Fei's basket. (The ring action is added to reflect fashion elements and Olympic elements. The vaulting action added later is also for this purpose)
Yue Fei and the big snake fought fiercely in the water, and the big snake escaped into a deep underwater cave. A gun was inserted into Linshan Mountain and fluoresced. Yue Fei pulled out the gun.
Even bigger waves rose, and the big snake chased out of the water, opening its bloody mouth and pounced on Yue Fei.
County government office.
The white horse was unruly, kicking forward, snorting and neighing at people; Yue Fei got behind the horse and used a "vault" action to somersault and turn in the air, jumping onto the horse's back; the white horse's body was bent into an arch shape. , He kicked his son, trying to knock Yue Fei down. (Using the American cowboy horsefighting style to express this scene, introducing international elements)
Yue Fei was thrown forward and backward on the horse, looking very embarrassed and ridiculous.
(Voice-over): King Xiaochai, who is superb in martial arts, led his "13 Eagle" killers and vowed to eradicate Yue Fei; the army of the northern nomadic Jin Kingdom surrounded the capital of the Song Dynasty. Can Yue Fei escape King Xiaochai's killing order? How to lead the Yue family army to defeat the Jin army?
Screen: Horse hooves flying, dust flying.
King Xiaochai led 13 eagles dressed in black and galloping on the road down the mountain.
The cavalry of the Kingdom of Jin galloped on the ice of the Yellow River in the sky to chase the fleeing people in the snowflakes. The hoofs of the horses stepped on the ice and splashed ice flowers;
Dark clouds pressed down on the territory. . The army besieged the lonely city - Kaifeng, the capital of Song Dynasty.
The lights flicker. The mother-in-law tattooed "Serve the Country with Loyalty" on her son's back.
The sun is shining. Yue Fei carried a Liquan gun, led his sworn brothers, turned their horses' heads in front of his mother and fellow villagers, and headed for the front line. The white horse raised its front hooves and roared.
Along with the metallic sound, the title of the play "The Complete Story of Yue Fei" was played.