The most lasting significance and essence of a brand is its value, culture and personality; Brand is a business term. After the brand is registered, it forms a trademark, and the enterprise is protected by law and has its exclusive right. Brand is the result of long-term efforts of enterprises and the intangible carrier of enterprises.

In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term.

Extended data:

brand value

Brand value includes user value and self-value.

The function, quality and value of the brand are the user value elements of the brand, that is, the internal three elements of the brand; The brand's popularity, reputation and popularity are the self-value elements of the brand, that is, the external three elements of the brand.

The user value of a brand depends on three internal factors, and the self-value of a brand depends on three external factors.

Reference source: Baidu Encyclopedia-Brand