Samsung Electronics' achievements in TV field can be described as unique [1]. By 2009, TV sales have been ranked first for four consecutive years, and unless there are special circumstances, 20 10 will remain the world leader for five years. According to industry analysts, Samsung Electronics has been able to defend the top spot for a long time, thanks to the performance, design and size of its products. Enterprises constantly pursue innovation and introduce new products that guide the trend of the times.
Samsung, the enterprise name of Samsung Electronics, means "big, bright and shining three stars", in which "three" means "big and strong" in Chinese characters, and "star" contains the wish of "bright, noble and shining".
The design of Samsung logo emphasizes softness and conciseness, slightly inclines the ellipse symbolizing the universe and the world stage, and highlights the image of dynamic innovation. Moreover, the open parts of' S' and' G' represent internal and external communication and contain the will to breathe with the world and contribute to human society.
According to the person in charge of Samsung Group, the basic color of corporate logo is blue, which is continuous. Samsung's * * * hue blue is a stable and trusting color, which has the meaning of being closer to customers and also symbolizes the sense of responsibility to society. The design of English logo has the meaning of serving consumers through technological innovation, and also shows Samsung's image as a cutting-edge technology enterprise through modern means.