In 214, Qixi updated its logo again. Surprisingly, the new logo is contrary to the trend of the times and the logo design trend before Qixi itself. Not only did it not conform to the current flat and simple design trend, but it also did the opposite and carried out retro design.

In terms of fonts, the new design adopts serif fonts, which are similar to those in 1936. It can be said that it restores the retro elements at that time and is full of old times. The red dot comes from the red color in the original breath background and is simplified to a red dot. The bright red sphere highlights the foam and foam of the beverage itself.

it adds interest to the design and shapes the brand's personality. Bubble elements are also inherited from the original version, but yellow is added to enrich the picture. On the whole, both color and font style are pursuing a retro feeling.

"7-up" is an American brand refreshing drink. However, why does this brand have the name of "7-up", and what is its special meaning? During the US election last year, the American media repeatedly borrowed the mouth of presidential candidate Donald Trump to take the research of this drink as an inspirational story. The researcher failed six times and didn't succeed until the seventh time, so the happy place name was "7-up".