What are the composition methods for posters? Before printing a poster, it is usually necessary to simply determine the composition of the entire layout. This will also facilitate later design and printing, and is also conducive to the beauty and practicality of the poster. Here are some common composition patterns, let’s take a look. 1. Stable composition. The theme and logo of the screen are in the middle and upper part of the screen, and the lower part is the auxiliary explanatory text. The logo, theme, and auxiliary explanatory text are divided into areas. 2. Oval composition. The theme, logo, and auxiliary explanatory text form a relatively complete oval shape, and the text and graphics are more inwardly focused. This composition makes the picture more complete. 3. Rectangular composition. It means that the theme, logo, and auxiliary text form a relatively complete rectangle, and the text and graphics are more inwardly concentrated. This composition makes the picture complete and neat. 4. Semicircular composition. Refers to the semicircular composition in which the auxiliary explanatory text is composed in a semicircular pattern area and is opposite to the theme and logo. 5. Logo, copywriting, left and right fractal composition. This means that the left and right sides of the logo and copywriting are clearly differentiated. 6. Oblique shape. A powerful dynamic composition. The theme, logo, and auxiliary text are arranged diagonally according to the area, and the outside is aligned in the composition. 7. Triangular composition. Triangular composition refers to an outwardly aligned composition in which the theme, logo, and auxiliary text form a relatively complete triangle. 8. Axis shape. Divided into two categories, central axis linear shape and asymmetric axis linear shape. (1) Central axis linear shape. Set a central axis in the center of the screen, and the theme, logo, and auxiliary explanatory text of the poster will be arranged in the center along the central axis. (2) Asymmetric axis shape. The theme, logo, and auxiliary explanatory text of the poster are all arranged on one side of a real or graphic vertical line. It is customary to arrange the theme, logo, and auxiliary explanatory text on the right side of the axis, all aligned to the left, or vice versa. 9. Counterpoint arrangement and composition. What is the concept of counterpoint? To sum up, it means that there is a certain direct relationship between the positions of two figures in the same plane of space. It is a composition rule that strengthens the connection between different graphics in the picture and unifies them. Using counterpoint can make the picture more active and enhance the sense of form. Alignment is divided into line alignment, sideline alignment and digital alignment. Sideline alignment is divided into unilateral alignment, bilateral alignment, and wrong side alignment. Number alignment is further divided into unilateral alignment and digital alignment. Bilateral number comparison. (1) Sideline alignment. In the same composition, the single or double edges of the constituent elements are aligned. Unilateral alignment. The same sides or different sides of the constituent elements are paired... What are the composition techniques for poster design? 1. Highlight the key points. Highlighting the key points is the focus of poster design composition skills. It refers to the central content of the poster. If you want to focus on the part of publicity, you will generally place it in the center to make it more eye-catching, so that the people passing by will You will see the message you want to convey at a glance, whether it is a product poster or an event poster, you can use this method. When arranging the composition, the picture should have depth, such as a three-dimensional feeling, and should be visually balanced, with the guest and the host complementing each other, but not overpowering the guest and taking over the host. 2. The color tone should be harmonious. Poster color matching is very particular. It is the soul of poster design composition skills. There are generally two ways to match colors, one is contrast and the other is soft. The principle of contrast use is that weak colors (low chroma) occupy a large area, and strong colors (high chroma) occupy a small area, which must have a great visual impact. For example, if the top is bright and the bottom is dark, it appears stable, while if the top is dark and the bottom is dark, it feels oppressive. The soft matching method can be in the form of blooming, and a color system should be used to give people a comfortable and warm feeling visually. 3. The proportion of the composition should be moderate. There are many composition methods, such as symmetrical composition, centered composition, "S"-shaped composition, oblique composition, scattered composition, angle composition, etc. The choice of composition method depends on the content of the poster. For example, event posters can use centered or tilted styles, and architectural posters can use symmetrical styles, which can set off the style characteristics of the building. These methods are not fixed and depend on the choice. the will of the person. The above is the answer from redtrans, a good helper of authentic Korean design. What are the composition techniques for poster design? In terms of composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships.

Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc. (1) Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) The contrast between far and near in composition techniques. In the composition of traditional Chinese landscape paintings, we pay attention to the near, middle and long shots. In the design of packaging pictures, based on the same principle, the composition levels of near, middle and far pictures should also be divided. The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters "Braised Beef Noodles" in cursive script. (It should be said that the second line of sight is also called the middle shot), the third is the product photo describing the contents of the package (also called the third line of sight, which is defined as the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention. (3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simple colors used, and is also very similar to the whitening in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. Recently, the author has seen a lot of packaging pattern designs. The entire picture is densely packed and colorful. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This not only fails to beautify Products, the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, the explosive pattern displayed in the background or surrounding the name of a packaging theme may appear casual, but in fact A few crazy thick lines deliberately painted, or streamer-shaped English or patterns, etc., all express a "" feeling, while the theme name is dignified and steady, and the background is light and calm. This kind of scene It is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology. (5) Contrast between Chinese and Western in composition techniques: This kind of contrast often uses the combination of cartoon techniques of Western paintings and traditional Chinese techniques or the combination of Chinese Sinology art and English in the picture of external packaging design. And directly use realistic techniques to highlight Western photos or certain scenes on the packaging pattern. This form of expression is also a common reference method, which is used in children's products, women's socks, and clothing. Or often appear on the packaging of cosmetics.

(6) Comparison of composition techniques today: both the foreign and the ancient are used in China, especially in order to reflect a cultural taste, which is reflected in the packaging design composition. They often use ancient classic decorations, calligraphy, characters, and patterns This is most clearly reflected in the current packaging of wine. For example, the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.

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