Introduction: The cost of trademark transfer has always been an aspect that our customers attach great importance to when buying trademarks. According to relevant statistics, the price of trademark transfer generally ranges from a few thousand yuan to hundreds of thousands. Yes, but the price of most trademarks is still concentrated between 30,000 and 60,000 yuan. Therefore, there is no unified price standard. How should we choose a reasonable price when buying and selling trademarks?

As for the question of how much a trademark transfer usually costs, it is usually agreed upon by both parties, but even though This is the case, we still have rules to follow. Friends who want to know the trademark transfer fees may wish to refer to the following content to avoid encountering sellers asking for excessive prices.

The transfer price of trademarks in Chinese or "Chinese + Pinyin" is generally about 30,000; in English, but it is a combination of letters and has no actual meaning, it is about 30,000; in English names with simple and nice Chinese translations, the general price is not Philippines, more than 50,000 yuan. Graphic trademarks or text plus graphics generally cost more than RMB 30,000. Popular industries (such as clothing, shoes, hats, makeup and cleaning) will cost another RMB 10,000 to RMB 20,000. For trademarks that are similar or homophonic to well-known brands, it depends on how similar they are. Like, the price is generally not cheap, but I would like to remind everyone that when purchasing a trademark, you need to carefully consider the meaning of its use. After all, although some trademarks are marginally similar to big brands, they are not necessarily suitable for their own product positioning.

We can also learn from the following points on how to choose a trademark that we reasonably like:

1. Suitable for your own industry nature and product positioning: A good trademark can accurately position products and products. Industry, making the corporate philosophy, industry nature and product functions harmonious.

2. The name is simple and easy to read and write, usually 2-4 characters: There are many brands in the end consumer market, and a trademark that is easy to read and remember is more likely to leave a deep impression on consumers and directly increase the sales of its products.

3. No bad literal meanings and associations: Would anyone wear "cuckold" brand clothing? Would anyone buy a "Babaoshan" car? Of course not. Only a trademark that can generate beautiful associations can impress people more quickly.

4. In addition to the above reference standards, trademarks with a price of 20,000 to 60,000 yuan will be a good choice.

Trademark transaction process:

1. The seller signs a trademark transfer power of attorney and a trademark transfer application form with the Trademark and Patent Network. The buyer contacts the Trademark and Patent Network to learn about the specific circumstances of the trademark, and the Trademark and Patent Network is responsible for consultation and consultation.

2. After the buyer agrees to the transfer, all transfer funds will be transferred to the Trademark and Patent Network account. And provide a valid identity certificate to the company (if the buyer is a natural person, provide a copy of the personal ID card; if the buyer is a corporate legal person, provide a copy of the business license).

3. After Trademark and Patent Network verifies the transfer payment and certificate, Trademark and Patent Network will contact the seller and sign a trademark transfer contract with the seller.

4. Trademark and Patent Network will transfer the transfer payment to the seller and deliver the original certificate to the buyer.

5. The Trademark and Patent Network will prepare the trademark transfer document and send it to the Trademark and Patent Network after it is signed or stamped by the customer; the Trademark and Patent Network will go to the National Trademark Office to handle the transfer procedures, and receive and deliver the transfer certificate to the buyer. . Trademark Fees Trademark Transfer