To create a catering brand: products must be innovative and technology must be innovative; culture must be traditional and brands must be fashionable; operations must be large-scale and management must be high-level; marketing must be modern and the vision must be international.

Brand is a comprehensive carrier of high-quality services, high market share, high credibility, and high economic benefits. It is the crystallization of corporate wisdom and hard work, and is the concentrated expression of corporate market competitiveness. Whoever owns a brand will be able to occupy the market in the competition, win with certainty, and achieve greater economic benefits. However, although there are some brands in the catering industry, the awareness of well-known trademarks is not strong enough. This is also an important reason why catering companies lack competitiveness in the market. Therefore, if catering companies want to gain a foothold in the increasingly fierce market competition, they must implement brand strategies and strive for brand creation.