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How does JD.COM Dongge apply for a trademark?
Keywords: deep case, Brother Dong's counterattack

Reading duration | 3 minutes

Jingdong Logistics will also be listed. Just recently, Jingdong Logistics submitted a prospectus to the Hong Kong Stock Exchange and plans to list on the Hong Kong Stock Exchange. Jingdong Logistics is valued at 40 billion US dollars.

Liu's years of hard work finally paid off. Including the previously listed Mathematics Department of JD.COM, JD Health and Liu have four listed companies.

In addition to feeling Dong Ge's invincible mode of making money, we admire his keen business insight.

As early as 20 17, Liu bombarded Ma Yun's rookie logistics in CCTV, saying that in the future, China's logistics industry will only be Jingdong Logistics and that "three links and one reach" will be drained by rookie sooner or later.

Then in this article, Xuebajun will reveal to you how SF's "hard leverage" Jingdong Logistics makes money.

Talking about the pattern of express delivery industry in China can not be separated from five golden flowers: SF Express, Tong Yuan Express, Zhongtong Express, Shentong Express and Dayun Express. Of course, SF takes a direct high-end route. Tongda went to Ali's arms and took the people-friendly route.

However, before 17, "three links and one access" had occupied half of the national express delivery industry, and almost all e-commerce platforms were contracted, including JD.COM Mall.

Huidong brothers are also using the logistics distribution of Tongda Department. Because most of the business is outsourced, it is common to unload and load all kinds of profiteering.

Suffering from the monopoly of Tongda Department, JD.COM can only endure it. It was not until the end of 2005 that JD.COM began to sell notebook computers that problems began to break out and complaints came and went.

In this extreme situation, Liu proposed self-built logistics in 2007, but it was opposed by most people: how can an Internet company do logistics? Enterprises will be dragged down sooner or later!

But Liu insisted on doing it. He believes that self-built logistics is JD.COM's core weapon against Taobao and other e-commerce platforms. what do you think?

Because the express delivery industry in China developed rapidly, but the service was really poor, and the logistics cost was extremely high at that time.

In 20 13 years, the national logistics cost accounted for 17% ~ 18% of GDP. Such a high logistics cost is a big mountain for China enterprises.

If JD.COM establishes its own logistics system, it can provide excellent shopping experience for users and force the whole logistics industry to reduce costs. What you save is what you earn. This is a great opportunity for me. Facts have proved that Liu is right!

By the first three quarters of 2020, Jingdong Logistics has operated more than 800 warehouses nationwide, and the logistics network has basically achieved nationwide 100% coverage, and more than 90% of orders can be delivered within 24 hours.

The slogan of "early preservation" has now become JD.COM's guarantee. Quality of service of COM. When other express delivery takes three or four days, Jingdong Logistics can already achieve the next day.

In order to ensure fast enough, Jingdong Logistics has increased costs and sacrificed profits, but at the same time, it has also ensured the excellent experience of users.

Although the outside world has been questioning JD.COM. COM, in Dong Ge's view, burning money is to build a large number of logistics centers and information systems, which actually translates into the core competitiveness and user experience of the company in the future.

Burning money for users, Dong Ge thinks it is worth it.

Looking back, Jumeiyou, Vanke Eslite and Dangdang, which were engaged in e-commerce with JD.COM in those days, were just trying to save trouble and money. They believed in logistics outsourcing too early and never built their own logistics, which led to today's loneliness.

Just like Dangdang now, it can only attract people's attention through Gong Dou's plays.

So you must understand that the real crisis never comes from the outside. Only when we ignore the user experience will we encounter the real crisis!

How to treat the listing of Jingdong Logistics? Welcome to express your opinion in the comments section.