First of all, define the enterprise name and trademark.

the name of an enterprise consists of administrative division, font size, industry and organizational form in turn. Font size is an important part of enterprise name, and it is often the abbreviation of enterprise name. The font size consists of two or more Chinese characters that meet the national standards, and shall not contain Chinese Pinyin, Arabic numerals, etc.; The font size shall not contain administrative division terms; Do not contain trade terms; Shall not contain organizational terms.

a trademark refers to any visible mark that can distinguish the goods of a natural person, legal person or other organization from those of others, including the combination of the above elements, and can be used as a trademark to apply for registration. A trademark is a mark that distinguishes the source of goods or services and is used on goods or services. The name of an enterprise includes the "font size" of the enterprise, and the font size is a part of the name.

the name of an enterprise usually includes four parts: administrative division+brand name+industry characteristics+organizational form

For example, ABC Trading Co., Ltd. in Zhejiang Province, ABC is the "brand name" and is also called "trade name".