Gubeichun Group Co., Ltd. was founded in 1952. Restructured into a limited liability company in October 1999, it is an earlier liquor brewing enterprise and a key manufacturer of pure grain liquor in Shandong Province. The company currently has 2,300 employees and total assets of 630 million yuan. It has two operating units: Xincheng Winery and Old City Winery. The annual production capacity of high-quality liquor is 12,000 tons. The leading products are "Gubeichun" and "Gubeiyuan" wines. At present, it can produce Chunliang high-quality liquor with four major flavors (Wuliangye strong aroma, Gubeichun strong aroma, Jianxiang and Maotai aroma). For more than 20 years, our products have been awarded the title of Quality Product by the Ministry of Light Industry, Quality Product of Shandong Province, and were rated as Quality Inspection-Exempt Products of Shandong Province. In recent years, it has been awarded the title of famous brand product in Shandong Province and won the first place in the sensory evaluation of liquor in Shandong Province. The "Gubeichun" trademark was rated as "Famous Trademark of Shandong Province". In 2002, it was rated as one of the top ten industry brands and innovative brands in Shandong Province. It was the designated wine for the 20th Shandong Province Sports Games and passed ISO9001:2000 quality management. System certification. In recent years, facing the unfavorable situation of intensifying competition in the stiff liquor market, the company has emancipated its mind, boldly forged ahead, insisted on internal introduction and external relations, and actively carried out technical cooperation with Sichuan Wuliangye Distillery, and has successively developed five-star, four-star, and Three-star Gubeichun and other varieties. It not only fills the gap in Shandong Province's strong-flavor high-end liquor, but also has epoch-making significance for the company's product structure. The company has maintained a steady development momentum for six consecutive years. At present, the company has cooperated more closely with Sichuan Wuliangye Winery, continuously improves product quality, develops high-tech products, and adheres to the policy of focusing on one industry and diversifying operations, broadening multiple channels, and expanding the growth points of corporate efficiency. Enhanced the development potential of the enterprise.

The main efficiency indicators rank first in the same industry in Dezhou City and at the forefront of the same industry in the province. It was awarded the title of National Quality and Efficiency Advanced Enterprise by the China Food Association. Annual sales revenue exceeds 100 million yuan and profits and taxes exceed 40 million yuan. Gubeichun Co., Ltd. will gradually realize the new pattern of being based in Shandong and moving towards the country.