the premise and foundation of commercial design is art design, and its ultimate goal is to push products into the market, so it can be regarded as a commercial design behavior. Since ancient times, human beings have been looking for a way to express their thoughts and feelings with visual symbols, and to find a way to simplify and simplify the transmission of information. In 1922, the designer William Addison Dwickins organized various plane factors into an overall activity with order and visual communication rules, thus laying the foundation for the definition of art design. Art design is very different from traditional design. Computer has replaced manual work, and the design style is also very rich. Ancient Sumerians created writing, which opened the door for writing creation. The ancient Egyptians successfully edited and wrote words and illustrations on papyrus for the first time, becoming the earliest model of art design; China people invented printing, paper-making technology, ceramic movable type technology, and integrated characters, illustrations and decorations, which laid the foundation for art design.

Art design, as a design discipline, takes art as the design leading factor and integrates many disciplines such as advertising, communication, psychology, marketing, sociology, etc. Its purpose is to promote the change and improvement of consumption concept.

commercial design is an independent and non-marginal design discipline with the development of economy. Commercial design is mainly based on print advertisements, including newspapers, magazines, street signs, etc. Nowadays, radio, television, POP advertisement, car body advertisement and film advertisement also belong to a kind of commercial design with time and space. The public perception of commercial design is the first factor, which is the core of the product. Corresponding to the consumer's tendency, it is often the "core of commercial design", that is, the expression method of commercial design has been found, and commercial design has been produced from this.

In essence, although there are quite differences between art design and commercial design, the purpose of DD art design determines its functionality, and its purpose is to convey, the object is the reader, and the content of the design is still words, graphics and decorations, but the contents they contain are the same, except that commercial design is more detailed in function and clearer in purpose. Specifically, art design and commercial design can include the design of advertisements, packaging, logos, fonts, printing, photography, etc., and the design of corporate image often starts with logo design, that is, commercial design is the guide to social consumers and the responsibility to promote customers' products. Image design in commercial design is an activity based on graphic design. Graphic design is one of the basic points of commercial design, which forms the expression means of commercial design.

1. The connection between artistic design and commercial design

The composition in artistic design has different manifestations such as symbol, implication, metonymy and so on. From the visual aesthetics, there are techniques such as balance, contrast and fluency. From the production performance, he has a broad understanding of materials, tools and media. The composition of commercial design also has different manifestations such as symbol, implication and metonymy in spiritual communication; From the visual aesthetics, there are also the application of skills such as balance, contrast and fluency.

(1) Spiritual communication

Design is a kind of spiritual communication, that is, it uses the particularity of graphics to show consumers' psychological desires, so it has the characteristics of symbol, implication and metonymy. Symbol is one of them. What cultural symbols achieve is the result within their power, which is purely the ultimate of spirit. Symbols in artistic creation can fondle the present and recite the past, or pursue the past and cherish the present, and their spiritual publicity can get artistic fluency.

the symbol in commercial design is an understanding of the specific scope of consumers, that is, to summon the spiritual needs of consumers. For example, "Goldlion, a man's world" and "I want to drink Wahaha" are their respective objects of expression, and they have become spiritual symbols of a specific group of people over time.

Implication refers to the inner essence of spiritual doubt, and the implication in art design is a positive spiritual reference. In the design, it conveys a concrete physical property to the spiritual abstraction, and in the design of optical illusion, it makes consumers have a kind of implied association, and obtains spiritual satisfaction and transcendence. The existence of moral is the spiritual guidance of visual communication design to consumers, which is especially obvious in logo design.

(2) visual aesthetics

There is a difference in physiological habits in vision itself, which is the image characteristics obtained by the changes of people's vision in their minds. Memory will be forgotten for a long time, but there will be visual errors in the short term. Therefore, in both artistic design and commercial design, balance, contrast and smooth reading value are pursued. Through limited image design, the charm of endless design space can be obtained, the visual aesthetics of consumers can be enhanced, and images that meet human visual requirements can be designed.

To sum up, we can see the connection between art design and commercial design.

2. Handle the relationship between art design and commercial design

Art design belongs to pre-art, it is an inherent regional performance art, and it needs a cultural background and background to set off the explanation. In order to make art design become an indispensable part of human existence again, it is necessary for us to regard art design as a more common activity of human beings. DD has created visible, formal, obvious and most successful results and examples for all aspects of life, so it has emerged another art form, namely commercial design. Commercial design belongs to a post-modern art, which is the subdivision and purpose of artistic design, and emphasizes practicality. In other words, art design completes its artistic behavior through commercial design.

However, there will be a misunderstanding between artistic design and commercial design in the process of completing the design transformation. Sometimes there are obvious misunderstandings in design activities, which is a normal phenomenon of design culture. Due to the constraints of social trends, such as economic interests, utilitarian psychology, and the limitations of designers' personal cultural quality, blind spots often appear in their thinking, forming a phenomenon that the authorities are fascinated and the onlookers are clear. The fascination of the authorities is because of specific interests, which makes people unable to break away from the limitations of reality and enter the strange circle of thinking; A bystander is clear that he has no conflicts of interest, moves forward and backward freely, relaxes his mind, and sees things relatively clearly. At the same time, designers and the public often have different understandings of design works, such as different people have different opinions, which is different from the misunderstanding in design activities.

Sydney Opera House is an outstanding architectural design in the 2th century. However, when the design scheme was collected in 1956, the design scheme of Utzon, a Danish architect, was first thrown into the wastebasket by the judges. Later, Ilo Sharlan, an American architect, had a unique eye and saved the day, and picked it back from the wastepaper pile. However, in the later construction process, the Australian government and the architectural design community disagreed, and the construction of the Opera House was repeatedly denied, disputed and even stopped, and Utzon, who presided over the building, was forced to leave. It took a long time to stop work before Australian architects continued construction, so many original internal design schemes were changed and finally became the architectural style we see now.

From this example, we can see that in the process of transforming artistic design into commercial design, changes and revisions often occur. The problem is that designers restrict design thinking due to social and personal factors, which leads to design misunderstandings of commercial design and often has a negative impact on commercial design. Generally speaking, the reason of design misunderstanding is the subjective performance of some designers and the misunderstanding and restriction of customers on design. Only by handling this relationship well can we better provide a good artistic design foundation for commercial design.

Therefore, combine art design with commercial design, give full play to their respective characteristics, realize their various values and serve the society. The duty of art design is to transform people's hazy needs into specific product functional goals and improve the gold content of commercial design elements on the basis of art design. It is successful for art design to enter the market and society through commercial design, and the economic market is the primary carrier of art design and commercial design. Only when art design expresses its value through commercial design can commercial design express its cultural connotation through art design.

References:

[1] Zhao Nong. Introduction to Design [M]. Shaanxi People's Fine Arts Publishing House, 25:2.

[2] Wang Shouzhi. History of Modern Graphic Design in the World [M]. China Youth Publishing House, 23:137.

[3] Zuoyi Nakagawa. What are its employment prospects?

In today's society, people's lives are getting better and better. This is because the country's popularization of a well-off society has brought great convenience to people's lives. So in the new era, many people have begun to step into the workplace life. However, for some occupations, the requirements for people's business ability and work ability are very high, so everyone must choose a career according to their actual situation. People who like art can choose the career of commercial art designer.

so what do commercial art designers mainly do? What is its employment prospect?

First, the task of commercial art designers

This profession requires very high artistic skills, and it needs to draw every design perfectly and be recognized by others. You can do research after graduation, and you can work in the national art entrepreneurship department. This salary is very good, and it is also recognized by the state. But not everyone can have the certificate of commercial art designer, which is very difficult to test. It requires not only artistic skills, but also super working ability.

Second, the prospects of commercial art designers

The employment prospects of this job are very good, and the range of employment is also very wide. Whether engaged in national or local art work, it is very popular, and you can be competent if you work in a publishing house or newspapers and magazines. Therefore, everyone can choose according to their own abilities, and it is also very good to work in publishing houses, newspapers and magazines if their abilities are not up to standard.

Third, the certificate of commercial art designer

If you want to engage in this profession in the future, you must first take the certificate of commercial art designer. Everyone needs to make a lot of efforts, because this certificate is very difficult to test, and the gold content is very high. Therefore, you can take the certificate under the guidance of professional tutors or classmates. If you take the certificate alone, the difficulty will increase a lot and it will be difficult to find information. The relationship between business and industrial design

I checked the definition of commercial design. In a narrow sense, commercial design refers to commercial art design, which is closely related to industrial design, or has a strong correlation. For example, the water dispenser next to me, the bucket above it is made of plastic into this shape, which belongs to industrial design, and the logo pattern on it belongs to artistic design.

Business design in a broad sense also includes advertising design of various media, etc. The packaging of goods (physical packaging and abstract packaging (such as advertising)) is called industrial design, while others are business design.