Kweichow Moutai, as the well-deserved leading company in China’s liquor market, is quite normal to be favored by the market. But although everyone is optimistic about Moutai, it is estimated that no one would have thought that Moutai's market value would exceed one trillion, which is incredible. So how did Moutai achieve a market value of over RMB 1 trillion? Let’s take stock together.

Moutai Liquor Industry has been focusing on the "Maotai" brand, and they have polished the "Maotai" brand and started it. When people think of high-end liquor, “Maotai” is the first thing they think of. This is very valuable. After all, at this time, it is not easy to be able to focus on the products of your own company.

When it comes to Moutai Liquor Industry, we have to mention "Wuliangye". Wuliangye’s diversification and complex product matrix are all done under the name of Wuliangye. Although it may be very convenient to expand new business and promote new products with the golden brand of Wuliangye, there is no free lunch in the world, which in itself is overdrafting the brand value.

Moutai Liquor Industry is obviously much smarter. As representatives of high-end liquor, Wuliangye and Moutai have the characteristics of luxury goods, and their brand image is particularly important. Although Moutai has made some moves to leverage Moutai's brand value to do other businesses, overall, compared to Wuliangye, its brand image is that of high-end liquor and national liquor. Therefore, it has gradually opened up in terms of market performance and capital recognition. The distance between him and Wuliangye makes him the well-deserved leader!

Summary: Success cannot be achieved overnight, but also relies on persistence over time. This may be how Moutai's market value exceeded one trillion.