Graphic design (graphic design), formerly known as decoration design, is also called visual communication design. It uses "vision" as a way of communication and expression to create and combine symbols and pictures in a variety of ways. and text to create a visual representation that conveys an idea or message. Graphic designers may use professional skills in typography, visual arts, page layout, computer software, etc. to achieve the purpose of the creative plan. Graphic design usually refers to the process of production (design)
as well as the final completed work.
Common uses of graphic design include logos (trademarks and branding), publications (magazines, newspapers and books), print advertising, posters, billboards, website graphic elements, logos and product packaging. For example, product packaging may include a logo or other artwork, organized text, and pure design elements such as consistent images, shapes, sizes, and colors. Composition is one of the most important characteristics of graphic design, especially when the product uses pre-existing materials or a fusion of multiple elements
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Graphic design is generally widely used in eight fields: advertising design, packaging design, font design, book design, poster design, illustration design, VI design, UI design, etc. 1. Advertising design
Advertising design is based on the application of computer graphic design technology. The main feature is the use of images, text, color, layout, graphics and other elements to express advertising, combined with the use characteristics of advertising media. , a design activity or process of graphic art creativity that is carried out on a computer through relevant design software to express advertising purposes and intentions. The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image, and foil. The ultimate purpose of advertising design is: a design form that artistically processes product information or a certain public welfare idea and delivers it to the public. 2. Packaging design
Packaging is a comprehensive reflection of brand concept, product characteristics, and consumer psychology. It directly affects consumers' desire to purchase. Packaging is a powerful means of establishing product affinity with consumers. In today's era of economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales
and consumption. It is an important topic that enterprises and designers must pay attention to. The function of packaging is to protect goods, convey product information, facilitate use, facilitate transportation, promote sales, and increase product added value. As a comprehensive subject, packaging has the duality of combining commodities and art.
3. Font design
In the graphic field, the so-called "font design" is an artistic processing method such as changing and reorganizing the shape and arrangement of text according to a certain aesthetic form.
4. Book design
Book design (full name "book binding design") is a comprehensive graphic design discipline. First of all, the designer needs to conduct detailed work on the book itself. Understand, and then you need to make creative ideas based on what you know. The scope of ideas includes the book's format, binding form, cover, back cover, waistband, font, layout, color, illustration, and even the paper material, printing process, etc. Planning and design.
5. Poster design
The so-called posters, also known as "posters" or posters, are outdoor advertisements and are distributed in streets, cinemas (theaters), exhibitions, and businesses everywhere. In public places such as districts, airports, docks, stations, and parks, it is known as "instant" street art abroad. Although the advertising industry is developing rapidly today, with new theories, new concepts, new production technologies, new means of communication, and new media forms constantly emerging, posters can never be replaced and are still exerting vitality in specific fields and achieving great results. It has a satisfactory advertising effect, which is mainly determined by its characteristics.
(The design method is similar to that of advertising, except that the visual eye-catching requirements of poster design are slightly higher than that of general advertising design.)
6. Illustration design
Illustration Design is a kind of graphic art that uses graphic (pattern) expression as the main visual carrier. It is an image expressed by patterns. Based on the principle of unifying aesthetics and practicality, we try to make lines and shapes clear and lively, and easy to make. Illustration is a universal language, and its design is usually divided into characters, animals, and product images in commercial applications. (At the same time, it is also a form of painting) 7. VI design
VI (Visual Identity), translated as visual identification system, is the most communicable and infectious part of the CIS system.
It converts the non-visual content of CI into static visual identification symbols, and carries out the most direct dissemination at the most extensive level in an extremely rich and diverse application form.
A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.
It mainly includes logo design, mascot design, office supplies design, etc.
8. UI design
Ul is the abbreviation of UserInterface (user interface). Ul design refers to the overall design of human-computer interaction, operation logic, and beautiful interface of the software. Good UI design not only makes the software personalized and tasteful, but also makes the operation of the software comfortable, simple and free, fully reflecting the positioning and characteristics of the software.
Software design can be divided into two parts: coding design and UI design. The original meaning of UI is user interface, which is the abbreviation of English User and Interface. Literally it consists of two parts: the user and the interface, but in fact it also includes the interactive relationship between the user and the interface. In the rapidly developing electronic products, interface design work is being taken seriously little by little. "Artists" who do interface design are also called "UI designers" or "UI engineers". In fact, software interface design is just like industrial styling design in industrial products and is an important selling point of the product. An electronic product with a beautiful interface will bring people comfortable visual enjoyment and shorten the distance between people and products. It is an artistic design based on science. The criterion for testing an interface is neither the opinion of a certain project development team leader nor the result of the vote of project members, but the feelings of end users.