Let's say Lancome

was born in 1935

French ancestral home

Founder: Armand Petitjean (armand petitjean).

With his genius sensitivity to perfume, persistent adventurous spirit and his ambition to make French brands occupy a place in the global cosmetics market monopolized by American brands at that time, he wrote a beautiful page for the history of world cosmetics.

A rose from a French castle, with its abundant temperament, has been in full bloom for 6 years in the unpredictable female psychology and unpredictable fashion rules.

this is the charm of LANCOME, just like a French woman with a blurred expression and a tough heart, who can't let you go.

Mr. armand petitjean, the founder of Lancome, wrote a beautiful page for the history of world cosmetics with his genius, sensitive sense of smell, persistent adventurous spirit and his ambition to let French brands occupy an important position in the global cosmetics market monopolized by American brands at that time.

brand concept: Lancome is definitely at the cutting edge of fashion for leading fashion;

For Weimei Rose, Lancome always symbolizes the romantic classic;

For lovely women, Lancome is willing to create a beautiful new world for you.

brand DNA: exquisiteness, elegance, temperament and extraordinary charm

brand logo:

Lancome was conceived from a castle in central France, Lancome. For the sake of pronunciation, the "S" letter in the name of the castle was replaced by a typical French long sound symbol. Because many roses are planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand. Armand, the founder of the brand, thinks that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand symbol of LANCOME.

Lancome's original trademark has three marks representing its series: rose, representing perfume series; Lotus stands for skin care series; Angel, representing the make-up series.

Wonderful message:

"The Europeanized beauty represented by Lancome is most easily accepted by women in China, because she is fashionable, but does not lose her affinity; She is lively and has enough connotation. "

brand comment:

It can be said that it is women's unremitting pursuit of their own perfection that has made Armand Petitjean's great dream about Lancome come true. For these exquisite women, he created Lancome; For them, he chose roses; For them, he gathered the best scientists around him; For them, he started an unprecedented journey in the kingdom of passion. Lancome is a French national treasure cosmetic brand, which is familiar and loved by people all over the world with the inherent beauty and elegance of France. LANCOME, which started with perfume at the earliest, has become an all-round cosmetic brand that guides the trend. Sixty years of beautiful history, always maintained a noble but not high-profile attitude, gave all the women who fell in love with it the gentlest protection and the most plain consideration.

Development course:

Lancome was founded by Armand Roland in 1935 in the Parisian Chateau Lancome, which was surrounded by roses. Roland loves roses, and thinks that women have their own postures and characteristics just like the beauty of roses, so she takes the pronunciation of the castle name as the brand name and the roses in the castle as the brand symbol.

On February 21st, 1935, Lancome, which has influenced women all over the world for more than half a century, was formally born. As a luxury brand, it has been exported to more than 3 countries in less than six months.

From 195 to 196, Lancome successively launched Marrakech Premium Perfume, Magie Magic Perfume and Tresor True Love Perfume, which achieved great success in both packaging materials and fragrance, and established Lancome's unshakable position in perfume brands. A year later, Lancome's new factory, known as the "Palace of Versailles for Perfume", was put into operation in the south of Paris.

in 197s, Lancome entered the American market and conquered the western market with high-grade quality, elegant image and friendly personality charm.

Lancome's first mascara was launched in 1975, and it is still in the leading position in the world industry and the best-selling single product. Lancome's skin care products are also the proudest items of Lancome. Microencapsulated skin care products were first used in the newborn day care cream launched in 1985, and nanocapsules were used in the regenerative youth care liquid and regenerative youth eye cream launched in 1996. These high-tech skin care products delivery systems were first used by Lancome in skin care products, which proved Lancome's high-tech image and strengthened Lancome's leading position in the industry.

On June 28th, 25, Lancome's well-equipped modern laboratory was born, adhering to the four ultimate concepts of authority, effectiveness, safety and pleasure. More than 1,4 researchers develop advanced technologies and products every year, and cooperate with laboratories and scientists scattered around the world to provide efficient and safe products for different needs of all kinds of people. Lancome has three laboratories around the world, aiming at offering the most targeted and perfect products to users, and the timeless classic Lancome continues to glow with new vitality. [Edit this paragraph] Brand Origin

Armand Petitjean (armand petitjean), an expert in spices and cosmetics, devoted his life to his dream-giving the most beautiful gifts to female friends;

For them, he created Lancome;

for them, he chose roses;

For them, he gathered the best scientists around him;

For them, he started an unprecedented journey in the kingdom of passion; The beautiful art is "a la francaise".

Lancome perfume: the beginning of a beautiful legend

Armand Petitjean started a brilliant step with his passion for fragrance: in 1935, he launched the brand of Lancome from five famous spices. What an arrogant move, indeed, but as long as you know that Armand Petitjean is a graduate of Francois Coty School and the "father of luxury perfume in the 2th century", everything will become a matter of course.

Later, Lancome introduced the Oceane product series (1955), and the concept of the product is still in use today: the formula contains very pure seaweed, supplemented by seaweed and labeling elements. These innovations are largely due to the efforts of "technicians", that is, female technicians who graduated from Lancome's schools and brought Lancome's brand to all parts of the world.

Lancome skincare: a great success

Lancome has realized all women's dreams through continuous scientific research: the pursuit of lasting beauty. In 1936, Lancome released the famous skin care series NUTRIX. The nourishing and vitality formula of this product has been used ever since.

in 1955, lancome launched a new skin care product series Océane line, which contains extremely pure seaweed essence. This unique innovative technology made the scientific research reputation of lancome brand spread all over the world.

"Lai Sally" brand cosmetics is the latest Lancome professional line cosmetics brand developed by Lancome International Cosmetics Co., Ltd. with its unique specialty and strength, aiming at the development of Asian women's skin.

Lancome Makeup

Lancome created a pink lipstick with the fragrance of Bulgarian wild roses by her unique love for women.

this lipstick with 18 different colors and attractive fragrance is a treasure of art and a pearl in the makeup world. [Edit this paragraph] Lancome's spiritual beauty

refers not only to beautiful appearance. It's the brilliance from the skin, it's a awakened consciousness, and it's a manifestation of the harmonious integration of body, mind and soul. We believe that every female friend is beautiful. We hope that through continuous innovation, we can provide services for female friends with the highest quality and most scientific products. So that she can be proud of her beauty.

LAN Li believes that the beauty that will be popular tomorrow is a dynamic, atmospheric and holistic beauty presented in many aspects.

constant innovation

innovation is a science that needs constant creation. Products need to have unique active ingredients, excellent texture structure, fragrant smell and color, so that everything is in an instinctive state of harmony.

Walking with female friends

Lancome walks with all female friends, and takes it as its responsibility to listen to the opinions of each female friend and understand and respect their different needs. In-depth research on a global scale has enabled us to have a deeper understanding of women's needs and expectations. Therefore, every female friend can get our personal beauty and skin care advice at different stages of her life.

unparalleled beauty technology

6 years of beauty experience in three continents and the strong backing of the world's most advanced research equipment have enabled Lan Lan to have unparalleled professional knowledge and master the mechanism of skin activity and special needs. It is because of these unique experiences that we can develop high-tech products with efficacy, comfort, safety and innovation.

Close contact with the beauty of France

Lancome combines self-confident, charming and culturally rich temperament with beauty, and delivers you an elegant and concise lifestyle and artistic taste from France.

You can also have the charm of France

When courage, culture, charm and beauty are combined, you have the French-style art of life, and Lancome wants to import all this to the world. We should bathe the art of life in the simple and soft mood and blend it into the exquisite elegance. [Edit this paragraph] Unique phonetic symbol

Lancome began to go to the world in 1935.

Armand Petitjean was looking for a brand name that sounded very French, such as Vendome or Brantome. One of his assistants suggested using "LAN Cosme"-the name of a manor in Indre. The suggestion was adopted, and then the spelling was changed, and the sharp note was adjusted from S to O. Today, a small flag still flying in the international cosmetics building shows pride and respect for the origin of Lancome brand name.

1969 ? Later, it became a fresh name of eau de toilette, which is like a name from Lanc? A letter that jumps out of me.

1986 lancome product Nios? Me and in Nios? Me launched Noctos three years later? Me is homophonic with lancome.

1987 ? Intense, another O

with a little hat, held the 2th anniversary celebration of Sicos in Lancome factory in Caudry, northern France in 199. As an honor, Sicos changed the tone of its voice and renamed it SIC? S。

1995 and for p? Eme, the little hat representing the tone is changed from O to E, which makes it sound like poetry instead of game.

1996 ? For Men, the symbol of men, brings male strength to the new eau de toilette product with a tone cap.

1997 S? Leil series products, tone cap seems to provide a shade place for people in the summer sunshine, and the whole series of products do so.

1998 ? Oui! It's another summer. Ah, love to the fullest, ah, enjoy life to the fullest. The rising tone emphasizes the new in the brand? The enthusiasm represented.

24 is kinder, more enthusiastic, more vivid and more emotional. Lancome shows its true self by constantly interpreting the true meaning of perfume and beauty. Through the handwritten signature of Lancome, it conveys Lancome's confidence and charm as a representative of modern women's brands.

Roses of Lancome

Armand Petitjean, the father of Lancome, is a man who loves roses very much. In his manor in Ville d'Avray, a suburb of Paris, all kinds of roses are planted. So he naturally chose the rose as the symbol of Lancome. The traditional, beautiful, noble and elegant Lancome rose logo is the masterpiece of the famous painter Redouté(1759-184) who is good at painting plants and manors.

in 1964, the standardized long-stemmed rose with small leaves became the brand image of Lancome, appearing in its advertisements and all the packaging patterns.

1974: The leaves on the pattern were removed and became a more delicate pattern.

in 1996, the roses used in 196s still appeared in the packaging and advertisements of Lancome products, and because of the different types of products, the roses showed different colors, such as white for skin care, red or purple for cosmetics and yellow for sun protection, which further strengthened their position.

2: everything changed. Roses have become an integral part of Lancome's organization, and they change with different promotion activities.

Real Lancome Rose

Lancome Rose is still a real reality! This rose cultivated by Delbard in 1973 can still be found in Delbard's rose catalogue today. This is a delicate lilac rose with a long cylindrical bud. Its petals are 35 ~ 4 mm in size, stout and radiate light.

According to Delbard's description, Lancome's rose is a kind of rose that can grow in ordinary environment, which embodies all the advantages of its parents. The father of Lancome rose, a rose plant called "the Oak Tree", is a crimson rose famous for its tenacious vitality. The female parent of Lancome rose is a kind of almost purple rose, which is why those rare roses with strong vitality are called Lancome roses now. [Edit this paragraph] Lancome's research center

represents the charm of luxury without erosion, and Lancome Technology has always adhered to Lancome's four basic values.

Knowledge

Love women around the world

As a brand in 163 countries around the world, Lancome deeply investigated the skin needs of women around the world and analyzed their skin care habits. Through these methods, Lancome pursues Excellence, improves service quality and continuously develops more effective products. Each product formula of Lancome has been tested on women with different environments, different skin types and needs to ensure that it can