Online trading operators improve their business reputation and commodity reputation for themselves and others by fabricating transactions, deleting unfavorable evaluations, instructing others to publish untrue self-interested evaluations, or by comparing their own commodities with those of other operators, fabricating and spreading false facts, damaging others' business reputation and commodity reputation, causing serious consequences and adverse social impact, and being subject to administrative punishment by the market supervision and management department.

The State Administration of Market Supervision is a directly affiliated institution of the State Council, with ministerial status. Maintain the brands of the National Certification and Accreditation Administration and the National Standardization Administration.