First, concise and easy to recognize and remember.

The logo of successful design, whether graphic or text, concrete or abstract, has good recognition and memory, and can correctly convey the personality characteristics of a specific product or enterprise.

Second, the connotation is clear and the personality is outstanding.

Successful icon design should be novel and unique in creativity and modeling, with distinct formal beauty and sense of the times, which can give people beautiful enjoyment.

Third, novelty and uniqueness attract attention.

Successful icon design should be novel and unique in creativity and modeling, with distinct formal beauty and sense of the times, which can give people beautiful enjoyment.

Fourth, it has strong durability and good applicability.

Successful icons are permanent in time and widely used, and can be used in different occasions and media.

Successful icon design should be able to penetrate people's hearts visually and stimulate people's desire to buy. In the design, we should make extensive and in-depth research on the uniqueness, symbolism, times, memory, application, combination and variability of the logo, so as to make the icon design reach a superior level.

A successfully designed icon should have the following characteristics:

"The design is novel and unique.

"Easy to recognize.

"Outstanding personality and taste.

"Try to be simple and lively.

"Beautiful appearance.

"Suitable for good performance.