Hollister Company, commonly known as "hollister", or HCO for short, Seagull. It is an American high-end casual clothing brand A &；; Hollister, a sub-line brand of F (Abercrombie Fitch), is aimed at young men and women, striving to reflect the surfing style of beaches in Southern California, using cheaper materials than A&F, and the corresponding price of Hollister is also higher than A&; F is lower.

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In July 2000, the first hollister? The brand store (Hollister Co) opened in the shopping center in Easton, Ohio, and invented a brand story that is more fascinating to shoppers with the concept of leisurely surfing lifestyle in California. Hollister was created by Mr. J.M. Hollister at telephone number 1928.

Hollister Company started its internationalization on June 5438+ 10, 2006, and expanded to Canada and Britain. Today, hollister Company has more than 500 stores all over the world. Hollister store is decorated as a typical California seaside villa. The shop assistants are young and handsome, wearing flip-flops and hollister casual clothes.

Since summer of 2007, A & ampf(Abercrombie & amp； Fitch spent10 million dollars to install a TV wall with amazing visual effects in the lobby of all Hollister Co stores in the United States. The 24-hour video surveillance of Huntington Beach, a surfing resort on the west coast of California, really gives people the feeling of the west coast!

Although hollister clothing and the main card A & amp； F the difference is not very big, but with different brand positioning and market communication, it has successfully created market segments and won the love of many young people of 10 generation, and is deeply loved by young people in China, Hongkong and Taiwan Province Province ~

References:

Baidu encyclopedia-hollister company