Mentholatum. According to the information on the official website of Mentholatum, we learned that the Mentholatum trademark is based on the childhood portrait of Shirley Temple. Mentholatum was founded in the United States in 1889. The founder, Mr. Hill, successfully created Mentholatum mint ointment, which quickly became a household must-have medicine. It also launched lip balm, men's skin care, women's skin care and other products, which are sold in more than 150 countries and regions around the world.