Current location - Trademark Inquiry Complete Network - Trademark registration - The history and introduction of Maotai Town
The history and introduction of Maotai Town

1. Historical evolution

In ancient times, the Puxi tribe lived in Maotai ancient land, where mulberry trees were all over the mountains and fields. Hence the name "Ma Sang Bay". Later, a pure spring was discovered on the east bank of the Chishui River. The Puxi tribe built a square well to facilitate drinking by pedestrians. It was deeply popular. Over time, people called this place "Sifang Well" instead of "Sifang Well". Marsan Bay”.

Since then, human activities along the river have been frequent and gradually developed. The Puli people of all generations have built earthen platforms behind the streets, erected light poles to worship their ancestors, and showed their respect for their ancestors who cleared wasteland and grass. They are commonly called "Maotai". Maotai has since Got a name. The place is famous and popular, and a large number of Puli people have settled here.

During the reign of Emperor Cheng of the Western Han Dynasty, the productivity of the Yelang area improved and there was a surplus in grain production, which provided material conditions for the rise of the brewing industry.

After the Yuan Dynasty, villages, villages, pings and departments were set up at the county level, and then they were officially named "Maotai Village". genealogy). Later it was also called "Maocun".

In the Ming Dynasty, the Wanshou Palace was built on Maotai Street, and an extremely rare half-bridge was built outside the palace. Local residents and passing merchants crossed the half-bridge to go to the palace to offer incense and worship Buddha, so people also called Maotai Street. It is called "Half Bridge".

After the Ming Dynasty, Maotai became increasingly wealthy and prosperous, and nine large temples were built on both sides of the Chishui River. Among them, Guanyin Temple and King Yu’s Palace housed three bronze drums of the Eastern Han Dynasty (one has been unearthed), so it is also known as Moutai. It is called Sangu Temple, and Maotai Village is also known as "Yundu Town".

In the 10th year of Qianlong’s reign in the Qing Dynasty (1745), Zhang Guangsi, the governor of Guizhou, requested that the Chishui River channel be dug and the boat channel opened. Sichuan salt was transported through the Chishui River and reached the shore at Maotai, which was called "Ren'an" and became one of the four major ports of Sichuan salt entering Guizhou.

Due to the unimpeded water and land, merchants from all over the world gathered, caravans and boats carrying salt came in an endless stream, and the market prospered, becoming "Sichuan salt goes to Guizhou, Qin merchants gather in Maotai", "households store wine and sell it, and ships carry salt" "Multiple" prosperous market towns are the main distribution center for supplies in northern Guizhou.

As a result, it was renamed "Yishang Town", or "Yizhen" for short. But in the end, people were accustomed to calling Maotai and it was difficult to change, so it was changed to "Maotai Town" again.

2. Introduction

Maotai Town is a town under the jurisdiction of Renhuai City, Zunyi City, Guizhou Province. It is located in the northwest of the Guizhou Plateau, on the north side of the western section of the Dalui Mountains, with Zunyi to the north and Zunyi to the south. South of Linchuan. Maotai Town is located on the banks of the Chishui River and is the chokepoint for land and water transportation between Sichuan and Guizhou;

In the lush riverside area, there are the "Red Army Martyrs Cemetery" and the "Red Army Crossing the River Monument". The Chishui River shipping runs through the entire The Renlin, Maodan, Maoxi and Zunmao highways converge here. Maotai Town is an important hub connecting Sichuan and Guizhou, and also a passage connecting the historical city Zunyi and the national scenic spot Chishui.

Maotai Town has always been a famous town in northern Guizhou. In ancient times, there was a saying that "Sichuan salt traveled to Guizhou, and Qin merchants gathered in Maotai." Maotai Town is the Holy Land of Chinese Maotai Liquor. The liquor industry in the area is prosperous. In 1915, Maotai Liquor won the gold medal at the Panama International Exposition. In 1935, the Chinese Red Army of Workers and Peasants marched four times across Chishui in Maotai. Maotai Town integrates ancient salt culture, Long March culture and wine culture, and is known as "China's No. 1 Liquor Town".

Extended information:

1. Moutai:

Moutai is a specialty of Moutai Town, Renhuai City, Zunyi City, Guizhou Province, and a national geographical indication product of China.

Moutai is China’s traditional specialty wine. It is one of the world's three most famous distilled spirits, along with Scotch whiskey and French Cognac. It is also one of China's three most famous wines, "Mao Wu Jian". It is also the originator of Daqu Maotai-flavor liquor, with a history of more than 800 years.

The style and quality characteristics of Kweichow Moutai are "prominent sauce aroma, elegant and delicate, mellow body, long aftertaste, and long-lasting aroma in the empty cup". Its special style comes from the unique flavor formed over the years. The traditional brewing techniques and brewing methods are combined with the agricultural production in the Chishui River Basin. Affected by the environment, seasonal production, the Dragon Boat Festival and the Double Ninth Festival have retained some traces of the original local life.

In 1996, Moutai liquor craftsmanship was determined to be a state secret and protected.

In 2001, the traditional craftsmanship of Moutai liquor was included in the first batch of national tangible cultural heritage. In 2006, the State Council approved the inclusion of "Moutai Traditional Brewing Technique" into the first batch of national intangible cultural heritage lists and declared it a world intangible cultural heritage.

On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of regional origin product protection for "Moutai". On March 28, 2013, the former General Administration of Quality Supervision, Inspection and Quarantine approved the adjustment of the protected name and protection scope of the "Moutai" geographical indication product.

2. Allusions:

The success of the Oriental Cyclone Zhou Enlai’s Geneva Conference relied on “two platforms”:

The famous Prime Minister Zhou Enlai valued “Maotai” the most in his life. He cares about "Maotai" and is deeply respected and loved by the people of Maotai. There are endless stories about his life and Maotai liquor. Here is only an excerpt of his use of Maotai liquor as a diplomatic spark.

In June 1950, the Korean War broke out. More than two months later, U.S. troops landed in Incheon and crossed the 38th Parallel. China's national security was seriously threatened. The armies of China and North Korea and the armies of the sixteen United Nations nations represented by the United States fought for three years, finally forcing them to sit down and sign the armistice agreement.

In April 1954, in order to resolve the issue of Korean reunification after the armistice and to peacefully resolve the Indochina issue, Zhou Enlai led a delegation to attend an international conference in Geneva, Switzerland.

This is the first official appearance of the leader of New China on the international political stage, which has aroused great interest in the public opinion circle. Among the politicians and diplomats who arrived in Geneva one after another were the most influential politicians and diplomats in the world at that time. Among them are: US Secretary of State Dulles, Soviet Foreign Minister Molotov, British Foreign Secretary Eden, and French Foreign Minister Pidour.

For the first time, New China participated in an international conference as one of the five major countries, forcing Western countries that had not recognized New China to actually recognize China's international status.

For Zhou Enlai, Premier of the State Council and Minister of Foreign Affairs and head of the Chinese delegation, foreign reporters said: This is a young red diplomat leading a group of younger red diplomats. Soon, they learned from the resume of Zhou Enlai's legendary career that he was an outstanding statesman, military strategist and diplomat in China.

At the Geneva Conference, Zhou Enlai used his amazing wisdom and talent to actively and flexibly conduct diplomacy. On the second day of the conference, a reception was held in the name of the Chinese delegation to entertain representatives from various countries, journalists and international friends. Moutai liquor suddenly became the topic of the banquet due to its excellent quality. The guests and hosts were very happy and frequently raised their glasses to express their feelings while tasting Moutai. Moutai stole the show among the representatives of the participating countries.

While he was having a war of words with representatives from Western countries, "Liang Shanbo and Zhu Yingtai", a Chinese drama full of human touch, also became a hot topic outside the Geneva Conference.

In order to let Westerners understand Chinese culture and Chinese feelings, Zhou Enlai translated the title of the film into "Chinese Romeo and Juliet" and then gave it to Chao Pi, a film art master who lived on the shores of Lake Leman. Lin (Chaplin also drank Maotai for the first time at this meeting and called it "a fine wine that real men drink").

Therefore, the diplomats gathered in Geneva said with emotion: Zhou Enlai not only promoted diplomacy with art, but also turned diplomacy into an art.

After returning to China, when Premier Zhou Enlai reported to the Party Central Committee, he said with deep emotion: "There were 'two' that helped us succeed at the Geneva Conference, one was 'Maotai' and the other was drama. "Liang Shanbo and Zhu Yingtai"

Baidu Encyclopedia-Moutai Liquor

Baidu Encyclopedia-Moutai Town