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91 trademark registration applications including Ding Zhen’s were rejected. What makes trademark profits so high?

According to relevant statistics, the number of trademark applications has been increasing in recent years, and there will be certain blind spots in the trademark application process. It is precisely because of this that the probability of being rejected is also getting bigger and bigger. In addition, there are many things that need to be paid attention to when applying for a trademark. Many people do not have a comprehensive understanding of this area, which is one of the reasons for rejection. It is precisely because of this that many companies purchase trademarks at high prices.

The reason why trademark profits are so high is actually very simple. As we all know, there are certain risks in trademark registration, and it is impossible to be 100% successful. To give a simple example: applying for a trademark will take about a year at the earliest before you can get the trademark certificate, and this is assuming there are no surprises. In addition, the current examination standards are quite strict. After a trademark is submitted to the Trademark Office, it will be assigned to an examiner for examination. Due to personal opinions, some trademarks that are passable or not will be rejected. After the trademark is rejected, the State Intellectual Property Office will give you an opportunity to review the rejection, and you can win the trademark through review. This cycle will also be extremely long, and there is no guarantee that the trademark will be obtained through rejection review.

So most companies will directly choose to purchase other people’s trademarks. First, get the certificate directly, the fastest is 3 months. Second, there is no need to waste energy and time thinking about the name, design and other aspects of the trademark, which can effectively avoid the risks encountered in trademark registration. Therefore, it is easy for people who hold trademarks to raise prices. If you don’t buy it, someone else will. This is one of the reasons why trademarks are highly profitable. For today's enterprises, without a trademark, it is impossible to better develop the enterprise's brand. This is also the demand of this market. Those who hold trademark certificates have seized this demand of people. You just need , I happen to have it again. The price is decided by the trademark holder, and the brand creates value, so now the price of a less expensive trademark is a few thousand, and the more expensive one is tens of thousands, hundreds of thousands, or hundreds of thousands?