Nowadays, many large companies may have some friction with some small businesses due to trademark issues, and may even be suspected of bullying their owners. Haidilao sued Haididian some time ago. Even if the two businesses have different business contents, disputes will still arise. Although the lawsuit ended in Haidixian’s victory, in order to avoid subsequent problems, Haidixian took the initiative to remove its name and replaced it with Hedixian.

During this period, another similar lawsuit occurred, involving an Internet celebrity store selling fried dough sticks in Zhengzhou, Henan, which is why today’s fried dough sticks are very popular. Being sued this time is really not unfair at all. Whether it is the vocabulary of advertising or the decoration style of the store, there are some other brands that have been knocked out. Toutiao has now sued this store, and the case is currently under trial. Toutiao’s application for behavioral preservation this time is classified as trademark ownership. This case has already been heard in court, and the verdict has not been announced.

With the help of this wave of operations, this store really became popular, and many people came here because of its reputation. With this firepower, the store became popular for a while. After all, no matter whether the fried dough sticks are delicious or not, everyone is really impressed by the content of the store.

However, the company said that today’s fried dough sticks means today’s fried dough sticks, and the company has applied for registration for tomorrow’s fried dough sticks. It has also applied for trademarks such as Duoduoduo Piece and Today’s Soy Milk Hand Cake. This company really feels like a big brand, like Toutiao, Kuaishou, and Pinduoduo. Why does it feel like it’s being tampered with?

This kind of hype can bring great benefits in a short period of time, but it also has great hidden dangers. First of all, it is easy to attract some infringement lawsuits, which is not good for the long-term development of enterprises. After all, without a distinctive corporate culture, it is difficult to develop for a long time. Being sued by Toutiao in court is probably the first step. It is not ruled out that other companies will sue it in the future, even if the types are similar. If it is actually implemented, this possibility is not impossible. It is understandable that companies want to make profits, but they must also pay attention to legitimate methods.