1. Mission: Advocate the economical use of forest resources and lead green and environmentally friendly home life

Currently, Yunfeng Company’s products are all wood products, and the utilization rate of its raw materials is directly related to Use of forest resources. If we only focus on whether we use raw materials and do not consider the raw material needs of other companies and future generations, we are destined to be unable to grow into a broad-minded, far-sighted, and socially responsible company. To this end, we will do everything possible to improve process technology and increase the utilization rate of wood resources to save forest resources.

The concept of green and environmental protection always runs through the company's business activities. The company is the first to use formaldehyde-free glue to produce non-aldehyde products, and the technical level of its products is in the leading position in the country. In 1999, it produced the first environmentally friendly board in the country. In 2001, it passed the ISO9001 international quality management system and ISO14001 international environmental management system certification. It was the first company in the same industry in China to pass the China Environmental Labeling Product Certification and the Forest Production and Marketing Chain of Custody Certification, and obtained Zhejiang Provincial Circular Economy Demonstration Enterprise has become a leader in green and environmentally friendly home furnishings and will continue to adhere to the path of green and environmentally friendly products in the future.

2. Vision: Build the first brand in China’s wood industry and create a first-class enterprise in China’s wood industry

Yunfeng Company’s Moganshan brand won the first China Environmental Labeling Product in 2001 Certification, in 2003, it achieved the double title of Zhejiang Famous Brand Product and Zhejiang Province Famous Trademark. In 2007, it was awarded the first batch of Chinese Famous Brands. In 2011, it was recognized as a Chinese Well-known Trademark by the State Administration for Industry and Commerce. The Moganshan brand has become a domestically owned brand. A brand with greater influence.

By implementing the standard management of performance excellence model, we will create a modern enterprise management model with Yunfeng characteristics and build a first-class enterprise with first-class services, first-class management, first-class talents, first-class culture and first-class performance.

3. Values: Satisfying customers and making employees proud

To be praised by customers means that the products provided by the company are of excellent quality, green and environmentally friendly, beautiful and practical, and have good service in many aspects. Exceed customer requirements, expectations, and preferences, thereby winning customers' heartfelt praise.

Making employees proud means that because the company has a good brand image and social image in society, the company's employees are at the forefront of other companies in the same industry in terms of salary, benefits, working and living environment conditions, etc.; At the same time, the company attaches great importance to the training and growth of employees, making employees feel proud to work in such a company.

Letting customers praise and making employees proud is what Yunfeng people have always believed to be the most worthwhile and valuable thing in the past, present and even in the future. It is the core value concept that guides all business management activities of the company. Making customers praise and making employees proud are complementary to each other and are conditions for each other: only by making employees proud can employees work proactively and creatively, thereby winning more praise from customers; and customer praise can establish a good brand image of the company. This in turn increases employees’ pride in working for the company.

4. Action Guide: Care-based, sincere cooperation, frugality and pragmatism, entrepreneurship and innovation

The Action Guide is what the company emphasizes and advocates in daily management activities and work processes. Code of Conduct.

Care-based requires managers to be responsible for the growth of their subordinates and care about the work and life of employees; it requires employees to care for and love each other, establish harmonious interpersonal relationships, and create a good work environment Atmosphere. Abandoning principles and condoning mistakes is a sign of irresponsibility for the growth of employees.

Sincere cooperation means emphasizing the supremacy of the team, requiring that superiors and subordinates, departments and departments, and employees should all be work-centered, and do not delay or shirk tasks that require cooperation. , respond quickly, act immediately, and provide work results of high quality and quantity.

Frugality and pragmatism means that on the premise of ensuring the quality of work, try to save all kinds of resources, such as avoiding the waste of raw and auxiliary materials, saving various expenses, etc.; at the same time, everything must be based on reality and Focus on actual results.

Entrepreneurship and innovation means that we should always maintain the passion and fighting spirit of entrepreneurship at work, and not be proud or discouraged; it means that we should constantly summarize, discover problems and introduce new ideas based on the original work.

5. Business philosophy: Integrity first, meeting needs.

Integrity first, meeting needs. These eight simple words require far more effort and sweat behind them. It would be so simple.

These eight words are a commitment made by Yunfeng people to customers, employees, and people around us. They are customer satisfaction, employee satisfaction, and social satisfaction in terms of quality, quantity, environmental protection, health, service, cost performance, etc. They are Carrying the pressure of Yunfeng people, it also inspires Yunfeng people to move forward.