In the 198s

The Ministry of Commerce invested 15 million yuan in 14 coastal open cities to support and help local governments to build hualian department store.

December 26, 1989

The inaugural meeting of hualian department store Group in Tianjin marked the birth of "hualian department store". At that time, the members of Hualian Group were limited to 14 coastal open cities and two special economic zones, Xiamen and Shantou. Throughout the history of hualian department store Group's development and growth, we should thank those ministerial-level leaders who have made contributions to the liberation of the Chinese nation, and they made farsighted pioneering work before the arrival of the tide of economic system reform in China. The birth and development of "hualian department store" embodies the care of the CPC Central Committee and the support of various ministries and local party and government departments. It records the historical process of the transition from planned economy to market economy in China.

during the transition from a planned economy to a market economy, Hualian Group has been devoted to studying and discussing the ideas and ways to give full play to the role of commercial enterprises in the national economy. Guide all member units to innovate service forms, improve shopping environment, improve service quality, and promote efficiency with honest management and quality service. All members of the group have built the overall image of Hualian people with the professionalism of respecting customers and loving shops, being civilized and disciplined, being realistic and innovative, and being brave in creating first-class professionalism. In the minds of consumers, "Hualian" has become the image endorsement of honest management and quality service.

In 1995

The document was issued by the former Ministry of Commerce, and the national hualian department store Group was registered as "Hualian" and "hualian department store" brands at the national industrial and commercial headquarters and the Trademark Office. The approved services covered the industries of department stores, logistics, hotels, concert halls, entertainment and fitness clubs, and provided legal support and policy guarantee for the business activities of all member units in the region.

in June, 1997

when Li Lanqing, former vice premier of The Politburo Standing Committee (PSC) and the State Council, met the representatives of the National Hualian Group who went to Beijing to attend the seminar in Zhongnanhai, he earnestly pointed out: "As the pace of WTO is approaching and international commercial capital rushes to the China market, we should make hualian department store a national brand bigger and bigger." Following this instruction and adapting to the international standards and the development of market economy, hualian department store Group pays attention to the transformation from traditional department stores to modern department stores, and at the same time explores and practices new ideas for multi-format development. By giving full play to the brand effect, the overall image of the group will be enhanced, and the scale of the group will be continuously expanded, so as to achieve the goal of being real and big.

February 25, 24

Hualian Group held the second session of the 17th Standing Committee in Langfang, and authorized the headquarters to register and establish "Tianjin hualian department store Enterprise Management Co., Ltd." and transfer the registered trademarks of Hualian and hualian department store to the company, with the registered capital being voluntarily invested by all member units. As the subrogation operation organization of Hualian Group, the company has finally completed the construction of enterprise legal person of Hualian Group, thus providing legal support and guarantee for the further integration of Hualian resources, the exercise of trademark management of Hualian and hualian department store, and the brand export management after the integration of Hualian resources in the future.

November 7, 24

Hualian Group held the first general meeting of shareholders in Changshu, and elected the board of directors and the board of supervisors through the articles of association. At this point, the trademark "hualian department store" has a standardized holder, embracing the intangible assets that Hualian people have carefully built for 18 years and are well-known at home and abroad.

August, 211

National hualian department store Group, National Hualian Hotel Group and Tianjin hualian department store Enterprise Management Co., Ltd. worked together to realize corporate management.

June 212

Shenzhen Hualian E-Commerce Co., Ltd., a new retail service company initiated by Tianjin hualian department store Enterprise Management Co., Ltd., a subsidiary of Hualian Trademark, is headquartered in Shenzhen, a national e-commerce demonstration city. With the trinity business model of Hualian online convenience store, Hualian convenience shopping machine and Hualian online mall, the company effectively combines traditional retail and e-commerce to create a one-stop O2O online convenience store.