1. Applying for trademark registration is the most traditional and common way to obtain a registered trademark. Enterprises or individuals can apply for trademark registration to the Trademark Office in person or by entrusting a trademark agency in accordance with the registration conditions, principles and procedures stipulated by the state. A trademark that has been examined and approved by the Trademark Office is a registered trademark, and the trademark registrant can enjoy the exclusive right to use the trademark. Generally speaking, applying for trademark registration should go through the stages of trademark inquiry, preparation of materials, formal examination, substantive examination, preliminary examination announcement and registration announcement. If it is successful, it will take about one and a half years to register a trademark. However, there are still risks such as rejection and objection in the process of trademark registration. If an enterprise chooses to apply for trademark registration to obtain a trademark, it must be cautious and fully understand the Trademark Law. If this can't be done, then it is suggested that enterprises should find a professional and reliable trademark agency to consult or handle trademark registration matters on their behalf.

Advantages: low cost

Disadvantages: long time, high risk, and high professional requirements for self-application

Difficulty: ★★★☆

Applicable situation: enterprises preparing for brand development and product listing are registered in defensive trade mark

2. Trademark license Article 43 of China's Trademark Law stipulates: "Trademark registrants can use trademarks by signing them. In other words, enterprises can use other people's registered trademarks for compensation by signing a trademark license contract, which is what we usually call authorized use.

An enterprise can sign a general license, an exclusive license or an exclusive license with the trademark holder according to the needs. In addition, it can choose a full license or a partial license according to the wishes of both parties. Generally speaking, the greater the license authority, the higher the reward.

after an enterprise signs a trademark license contract with a trademark registrant, the trademark owner will report the trademark license to the Trademark Office for the record, and the Trademark Office will make an announcement.

Advantages: wide selection range, short time and low cost

Disadvantages: the interests are more likely to be damaged, so it is necessary to renew the contract. Once the contract cannot be renewed, the brand development will be limited in the future

Difficulties: ★★★

Applicable situations: brand agents, franchisees, or enterprises and individuals who need to obtain the trademark quickly

3. Trademark transfer

In other words, enterprises can buy other people's registered trademarks in a paid way. Both parties to the transaction negotiate freely and sign the transfer agreement, and then * * * apply to the Trademark Office, and make an announcement after approval by the Trademark Office.

different from trademark licensing, the transfer of a trademark means that the enterprise has obtained the ownership of the trademark, that is, the trademark belongs to the purchasing enterprise completely, and once the transfer is successful, there is no need to sign other contracts or pay other fees.

however, I remind you that if the original trademark holder still owns the same or similar trademarks registered on the same or similar goods, the enterprise may require the original trademark holder to transfer these trademarks to itself when purchasing trademarks.

Advantages: wide selection range, short time, simple procedures and low risk

Disadvantages: high cost, difficulty in finding contacts, and skill required in the negotiation process

Difficulty: ★★

Applicable situation: enterprises and individuals who establish their own brands, settle in e-commerce platforms such as Tmall, and need to obtain trademarks quickly.