Zhang Xiaoquan scissors first appeared in Hangzhou, located in Dajing Alley at the foot of Wushan Mountain. At that time, it was called "Zhang Dalong" scissors workshop. Because of its excellent production and the use of Zhejiang Longquan Yunhe steel, the business was particularly good. Prosperity. However, it led to counterfeiting by peers. In order to distinguish the counterfeit scissors with the same name, Zhang Xiaoquan changed its name to "Zhang Xiaoquan Scissor Shop" during the Kangxi period of the Qing Dynasty to protect his own interests.
It is said that when Emperor Qianlong visited the south, he encountered Zhang Xiaoquan's scissors and was selected as a "tribute". The reputation of scissors is so great that the number of scissors manufacturers selling scissors under the brand name "Zhang Xiaoquan" once reached 86, and there was a grand scene of "green mountains reflect the blue lake, and small springs fill the streets". As your reputation grows, you will have more troubles with imitation. Therefore, Koizumi's son added the word "Jinji" under the three words "Zhang Xiaoquan" to make it easier for customers to identify.
In the 16th year of Guangxu's reign, when Zhang Xiaoquan passed to Zhang Yongnian, his mother, Sun, stopped her sedan chair at the foot of Wushan Mountain to file a complaint, accusing the merchant of counterfeiting. Therefore, the county magistrate Shu Yuntai issued a warrant and issued a permanent ban on counterfeiting. A stone tablet was engraved and erected at the door of the store.
But no matter what method he used, it was still difficult to stop Li Gui. In modern times, the Zhang Xiaoquan scissors lawsuit started again. In 1958, the local state-owned Hangzhou Zhang Xiaoquan Scissors Factory was formally established, and registered the "Zhang Xiaoquan" trademark in 1964. In 1981, it obtained the "Zhang Xiaoquan" registered trademark, and in 1991, the "Zhang Xiaoquan" word trademark was registered after approval. The "Zhang Xiaoquan" brand is officially protected by law.
In March 1999, Hangzhou Zhang Xiaoquan Group Co., Ltd. filed a lawsuit against Zhang Xiaoquan Scissors Main Store for the first time, believing that the other party's prominent use of the words "Shanghai Zhang Xiaoquan" on its products and packaging constituted trademark infringement and unfair competition. . After two trials, the Shanghai High Court made a final judgment on July 19, 2004. It held that Shanghai Scissors General Store’s previous prominent use had its own prompting reasons and did not constitute trademark infringement or unfair competition. However, the judgment required Shanghai Scissors General Store to use the product on its products in the future. In terms of services and services, the approved and registered enterprise name should be used in a standardized manner. The "Zhang Xiaoquan" trademark dispute case has come to an end for the time being.
On October 26, 2004, Hangzhou Zhang Xiaoquan purchased a stainless steel knife product from the Shanghai Knife and Scissors Store from Tesco Supermarket through notarization procedures. The product was produced on September 28 of that year.
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Hangzhou Zhang Xiaoquan Group Co., Ltd. believes that the Shanghai Knife and Scissors Store prominently used the words "Shanghai Zhang Xiaoquan" on the packaging of the product, which occurred after the Shanghai High Court's judgment came into effect, and constituted "Zhang Xiaoquan" against it. Xiaoquan" text and graphic trademark infringement and unfair competition, we filed a lawsuit with the Hangzhou Intermediate Court, requesting an order to order the Shanghai Knife and Scissors Store to stop prominently using "Shanghai Zhang Xiaoquan" on the knife and scissors products, packaging and signs it produces and sells. " mark, compensate for economic losses of 100,000 yuan and pay other reasonable expenses, and publish an apology in the newspaper to eliminate the impact.
On December 22, 2005, the Hangzhou Intermediate People’s Court ruled in the first instance that Shanghai Knife & Scissors Head Office constituted infringement and ordered it to publicly apologize in the newspaper and pay 80,000 yuan in compensation. The Shanghai Knife and Scissors Store was dissatisfied and appealed to the Zhejiang Provincial High Court, arguing that its prominent use of the words "Shanghai Zhang Xiaoquan" on its products and packaging had specific historical reasons and did not constitute an infringement of the trademark of Hangzhou Zhang Xiaoquan Group Co., Ltd., and After the Shanghai High Court's ruling comes into effect, there should be a "reasonable period" to dispose of inventory products when standardizing the use of company names. On July 10, 2006, the Zhejiang High Court finally rejected the appeal and upheld the original verdict. The seven-year "Zhang Xiaoquan" brand battle has finally come to an end. Today, the right to use Zhang Xiaoquan's trademark belongs to Hangzhou Zhang Xiaoquan, and the registered trademark of Shanghai Zhang Xiaoquan is "Quan" brand scissors. In fact, the two Zhang Xiaoquan brands cannot be said to be true or false. They are both time-honored Chinese companies, and their brands and quality are trustworthy. As Chinese time-honored brands gradually gain people's attention and their brand value gradually increases, the protection of time-honored brands will become a problem that must be faced for a long time to come.