Current location - Trademark Inquiry Complete Network - Trademark registration - Is Nike considered an affordable luxury?
Is Nike considered an affordable luxury?

Nike is not a luxury brand.

Nike's brand grade is a mid-to-high-end brand, but the grade is not yet at the level of light luxury. It is also relatively well-known in sporting goods and sports.

Nike is an American sports brand. Nike was founded in the United States in 1972. It is the headquarters of a world-famous stationery and sports products manufacturing company and produces many types of stationery and sports products. , its sporting goods categories include clothing, shoes, fitness equipment, etc.

Nike is also a well-known sports brand in the world. Among sports brands, Nike is a high-end brand. The types of products are involved in various fields such as leisure, running, basketball, football, etc. Especially in the field of basketball, Nike's Sports shoes and various basketball star co-branded shoes are relatively famous.

The meaning of the Nike logo:

The name Nike is very auspicious in the eyes of Westerners, and it is easy to read and remember, and can be called loudly. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness.

Nike's Nike trademark is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

Reference for the above content? Baidu Encyclopedia-NIKE