Heng Yuanxiang.

Hengyuanxiang (Group) Co., Ltd., a well-known sweater-thermal underwear brand, duvet-wool quilt brand, one of the top 5 Asian brands, one of the most valuable time-honored brands in China, one of the largest wool manufacturers in the world, and a large-scale textile comprehensive group company. In 1989, Hengyuanxiang registered the trademark "Xiaodong" and entered the field of children's wear. In 1999, Hengyuanxiang became one of the "Top Ten Excellent Children's Wear in China". ?

hengyuanxiang was founded in Shanghai, China in 1927. After more than 8 years' development, it now owns two brands: Hengyuanxiang and Caiyang. Products include wool, knitting, clothing, home textiles and other categories. With a brand value of 9.458 billion yuan, it is one of the most famous brand enterprises in China.

hengyuanxiang is not only the earliest enterprise to implement brand operation after China entered the market economy (1991), but also the earliest enterprise to franchise in China (1999). Hengyuanxiang currently has more than 4 core franchised factories, more than 6 franchised dealers, distributors and more than 8, franchised sales outlets.

Overview of the Group

Hengyuanxiang (Group) Co., Ltd. is a high-tech enterprise and modern service enterprise focusing on brand management. Hengyuanxiang is an enterprise that implemented brand operation earlier after China entered the market economy (1991), and also an enterprise that franchised earlier in China (1999).

hengyuanxiang group has more than ten industrial companies, whose products cover wool, knitting, clothing, shoes, home textiles and other categories, and its brands include hengyuanxiang, colorful sheep and Xiaodong. Ensure the sales of wool and sweaters.

hengyuanxiang consortium has more than 1 franchised factories, more than 5 franchised dealers and more than 7, franchised sales outlets. The coverage rate of sales outlets in China's provincial markets is 1%, the coverage rate of local and municipal markets is over 94%, and the coverage rate of market outlets in county-level cities is over 6%.

hengyuanxiang e-commerce has more than 13 authorized stores on Tmall, JD.COM and other platforms, covering clothing, home textiles, underwear, clothing accessories and so on.