The Amazon brand whitelist allows sellers to solve the problem of no brand being filled in when creating a new listing. Applying for a brand whitelist is only a temporary measure. Sellers need to register brand trademarks and complete brand registration as soon as possible, so as to protect their products from copy-selling and infringement.

Before applying for a brand whitelist, be sure to check on the trademark website to find out whether the brand name you want to use has been registered and whether there is any risk of infringement.

It is recommended to use a medium-sized font for the brand logo, and do not use artistic fonts, because artistic fonts may affect the approval rate of the brand whitelist application.

The pictures provided to the Amazon platform must be able to display the product and brand name/logo, and the brand name must be printed on the product/packaging, and cannot be pictures obtained through P-pictures.

Products that apply for brand whitelist cannot activate A and do not have brand protection function. Therefore, once you encounter infringement and imitation, there will be nothing you can do. Moreover, if a competitor registers the brand and registers it first, you may be complained about infringement. Therefore, Amazon merchants must register and file the brand while applying for the brand whitelist, so as to effectively protect the products in the store and avoid being copied and infringed upon.