Two people were caught selling counterfeit brand names to an anchor. How was the case solved?
Oriental Network reported: Liao Zheng, a well-known Internet celebrity anchor of Langue, frequently tries to test various women's products, and tens of thousands of fans broadcast through the Internet. However, Liao, who is conducting a second live broadcast for the first time, is also trying the product. The next second shot walks into a group of casual attires, followed by Liao's mistake, suddenly broadcast live.
This is not a special performance between live broadcasts, but a real arrest. A few days ago, the Hongkou Branch of the Shanghai Public Security Bureau successfully detected the city's first case of using "living animals" in the form of "Internet celebrity anchors" to sell in the market. "More than 50 suspects including 27 women have been arrested in accordance with the law."
Internet celebrity live broadcast the police suddenly came to arrest! The Shanghai police cracked down on the first case of "Internet celebrity live band" sales case
The police from the Economic Investigation Detachment of the Hongkou Municipal Public Security Bureau conducted a large-scale investigation in the area and received a message from a clothing company in the area. The clue was that the internet celebrity host was selling knock-off counterfeit clothing. Company branding in the live broadcast room of the e-commerce platform. After preliminary investigation, it was found that the Internet celebrity anchor was Liao. Mr. Liao signed a contract with a brokerage company to become a delivery anchor and began to open a live broadcast room on the e-commerce platform, focusing on women's clothing and accessories. With his professional experience as a graphic model, Liao has accumulated millions of fans in just three years with his unique live broadcast style and dressing skills, becoming the "number one anchor". According to statistics, the average number of viewers per game in Liao's live broadcast room exceeds 200,000, and the average sales per game exceeds 7.
As the main force of the contract, the company provided Liao with a live broadcast team with a total of 6 people. These include personnel specifically responsible for contacting merchants, personnel specifically responsible for on-site control of live broadcasts, and personnel specifically responsible for platform data. There are also personnel responsible for handling after-sales. After becoming the "anchor head", Liao was naturally favored by businessmen. He broadcasts live broadcasts for more than ten hours almost every day. His income can reach 30,000 to 40,000 yuan, and his annual income is about 10 million yuan.
As Liao's live broadcasts become more and more popular, some "special" products gradually appear in her live broadcasts. These products have the proprietary designs and pattern logos of certain luxury goods, but during the live broadcast, Liao will not mention the brand names of these products, but will use some very directional luxury brand or style code names. Make an introduction.
“For example, to avoid mentioning brand names, please use ‘香grandma’ instead of ‘Chanel’, and ‘Dior’ instead of ‘Dior. Zhou Wei told reporters. When displayed, the product trademark will be pasted on the tape and the picture of the product link will be processed accordingly. These products, priced at only ten or even a few percent of the genuine store prices, are obviously fake products with luxury labels. For Ms. Liao, she has no taboo about selling real or fake goods, but this is the most direct interest relationship among expectations and fans.
Sales not only brought huge income to Liao, but also provided "appearance fees" and the temptation of double benefits, but the temptation of double benefits began to turn into fake luxury goods under the temptation of double benefits. sales channels. For product problems reported by fans, Liao will return the counterfeit sellers to exchange them, and sometimes ignore them directly.
In order to avoid supervision and tracking, after the live broadcast, Liao's live broadcast team will delete all purchase links, viewing videos, etc. involving counterfeit products. However, during a two-month investigation, Hongkou police documented all suspected piracy activities. Selling fake goods. The knowledgeable impersonation of Liao and his team was exposed in the face of much video evidence. Currently, Liao and his team have been approved by the Hongkou City Procuratorate in accordance with the law.
Liamor, as Anchor, is selling some of its communicators while actual supplies from illegal businesses are still available. Police investigation found that nearly 300 businessmen cooperated with Liao, and nearly 30 were suspected of selling counterfeit luxury goods.
Among them, a jewelry company has cooperated with Liao many times. According to the investigation, the company initially established an online store on an e-commerce platform to sell its products, and has already tried a business model of live broadcasting by store clerks. However, due to the large number of online stores of the same type, stores without special features always perform mediocrely in a fierce competitive environment. Subsequently, the company leader, Mr. He, began to sell some fake luxury accessories through the live broadcast room, thus driving traffic and sales. After several attempts, He X tasted the sweetness, so in exchange for more traffic, He X began to look for Internet celebrity anchors to bring him products.
He approached Liao, who was promoted to "chief anchor", to seek cooperation. In addition to the agreed income distribution, he also paid a high appearance fee. After the two parties reached an agreement on the live broadcast products, Mr. Liao helped put together the pearl jewelry and counterfeit luxury jewelry produced by his company. Driven by Liao, just two hours of live broadcast brought in nearly 300,000 sales, of which fake luxury accessories accounted for 10%.
Unlike the above-mentioned company, another illegal businessman who cooperated with Liao to sell counterfeit products tried to use Liao's "Head Anchor" logo to sell fake and shoddy goods for him. The packaging bags, tags, trademarks and labels of these counterfeit clothes are all available for purchase, and Mr. Liao used real brand introductions in the live broadcast. Once the customer asks if it is authentic, the merchant will add a suffix to the original brand name claiming to be an independent brand for sale. Liao's live broadcasts promoted the use of ears and bells to sell fake goods, and sales were on the rise. At present, Hongkou police have arrested 5 criminal gangs trafficking in counterfeit goods across Zhejiang Province, investigated 8 dens, and seized more than 3,000 bags, clothing and other goods counterfeiting multiple luxury brands on the spot. The police have verified that 5 companies are suspected of selling counterfeit products, and 35 suspects have been arrested by the Hongkou Procuratorate in accordance with the law. As for other businessmen who cooperated with Liao and were suspected of selling fake and shoddy goods, the police will also conduct in-depth investigations and investigate until the end.
Shanghai police stated that they will continue to improve their ability to detect various new types of counterfeit goods, severely crack down on counterfeiting and other production and sales activities that infringe on intellectual property rights, and effectively safeguard the legitimate rights and interests of enterprises. Create a good business environment in the city. At the same time, all relevant parties are reminded to conscientiously perform their supervisory duties and effectively prevent online counterfeiting. The general public should consciously resist the purchase of counterfeit goods and report to the police promptly if they discover counterfeit and shoddy goods.
In recent years, the online broadcast industry has boomed, and live broadcasts of goods and talents have been widely loved by the public. However, where the Internet is not illegal, online broadcasts must comply with relevant laws and regulations, must not spread or disseminate illegal or harmful information or online rumors, and must not engage in illegal and criminal activities such as fraud or selling fake goods.
Shanghai police have been strengthening management and regulating the online broadcast industry around the host’s real name, live content and live behavior. Regarding the performance of the main responsibilities of live broadcast platform enterprises, this guideline requires more than 20 live broadcast platforms and e-commerce platforms and instant messaging companies with real-time webcast services to have fully implemented the real-name registration system for platform anchors. The standardized management of the words and deeds of online live broadcasters has been strengthened, and the review of real-time broadcast content on the platform has been further strengthened. In terms of webcast management, we have formulated webcast platform host management standards, improved hierarchical management and classified management, established an anchor credit scoring mechanism, and standardized the words and deeds of webcast personnel. So far, more than 4,200 uncertified anchors have been canceled and more than 8,800 illegal anchor accounts have been banned