1. Avoid being squatted by dealers and other interested parties abroad.

for example, trademarks such as shenzhou, hasee, KONKA and jinli have all had the painful experience of being registered abroad.

2. Trademark rights are regional.

For example, a trademark registered in China can only be protected by the laws of Chinese mainland, but not in Hongkong, Taiwan Province, the United States and the European Union.

3. Establishing an international brand

Enterprises publicize that their brands have been registered in foreign countries, which is helpful for brand promotion and building the confidence of consumers, partners, agents and distributors.

4. Protect the development of enterprises and expand foreign markets

5. Avoid unintentionally or passively infringing on others' trademark rights abroad, resulting in paying huge compensation fees.

At present, most countries implement the principle of prior application to protect the trademarks that have been registered earlier. If the enterprise does not consider trademark registration and inquiry before opening up overseas markets, it is likely that the trademark rights of others in that country have been infringed; Once someone else has registered first, it is likely that there will be passive infringement and the risk of transnational litigation and huge compensation.

6. Establish international brands, enhance brand value and lay the foundation for creating famous brands.

after China's trademark is effectively registered abroad, it can occupy the international market stably for a long time, expand sales volume and maintain a good reputation. If you don't register in time, others will register first, and as a result, you will spend a lot of money on advertising, and there is no economic benefit. Instead, you will make wedding clothes for others.

7. Most countries have a long period of trademark registration, so it is beneficial to protect overseas markets and implement market strategies to register foreign-related trademarks in advance.

8. The government attaches great importance to and encourages export enterprises to create their own brands abroad. After obtaining a trademark registration certificate abroad, an export enterprise may apply to the relevant departments for special fund subsidies.

II. Subsidy Policy for Special Funds for Overseas Trademark Registration in Shenzhen

(I) Conditions and Standards of Funding

Article 1 of the Measures for the Administration of Special Funds for Intellectual Property Rights in Shenzhen stipulates that those who meet one of the following conditions may apply for special funds for invention patent application, PCT patent application, overseas trademark registration and computer software copyright registration:

1. Enterprises, institutions, social organizations and other organizations registered in our city.

2. Individuals with Shenzhen household registration who work and study in our city;

3. Individuals who work in our city and hold the Residence Permit for Talents in Shenzhen or the Work Permit for Overseas Students to Come to Shenzhen;

4. Students studying in full-time colleges and universities in our city;

5. Shenzhen students studying in full-time colleges and universities in the Mainland.

Article 11 (4) of the Measures for the Administration of Special Funds for Intellectual Property Rights in Shenzhen stipulates that if an application is made within one year after obtaining the overseas trademark registration certificate, it will be given a one-time subsidy according to the following different countries and regions, and the total annual subsidy of the same applicant (including enterprises and groups) shall not exceed 5, yuan:

1. If it is registered through the Madrid system, it will be funded according to the number of designated countries, and each designated country or region will be funded 2.

2. Those registered in the European Union and the African Intellectual Property Organization will receive a subsidy of 1, yuan each;

3. For those registered in a single country, the subsidy is 5, yuan per piece;

4. For those registered in Taiwan Province and Macau, the subsidy is 3, yuan each;

5. For those registered in Hong Kong, the subsidy is 1, yuan each.