Shang and Zhou Dynasties

A long time ago during the Shang and Zhou dynasties, our ancestors were used to engraving some symbols, patterns and other patterns on pottery and bronzes, but these items could not be bought or sold because they were not commonly sold. Ordinary people simply cannot afford it. Poverty limits not only the imagination of modern people!

Han and Tang Dynasties

About 2,000 years ago, private commodity trading activities began to become frequent, and the "Grass City" commercial district appeared on the stage of history. In order to distinguish the source of goods and supervise the quality of goods, relevant government departments compulsorily use signs. It can be seen in "Tang Lv Shu Yi" that "the name of the workman is used to test his sincerity. If the merit is improper, the crime must be committed." However, this The product signs at that time did not have the function of promoting goods, and they were still far from the function of trademarks later.

Northern Song Dynasty

Among all the cultural relics unearthed in China, the "memory of trademarks" can be traced back to the Northern Song Dynasty more than 1,000 years ago. The "White Rabbit" of the Liu Family Kung Fu Needle Shop To commemorate the difference from today's White Rabbit toffee, the needle shop would attach an advertisement at the bottom: "Purchase high-quality steel to make fine Kung Fu needles, suitable for use in the house, customers will switch to sellers, and there will be extra care."

Ming and Qing Dynasties

In the Ming and Qing Dynasties, the concept of trademarks became increasingly mature. Trademarks such as "Tongrentang" and "Liubiju" continued to appear in the public eye and are still well-known today. At that time, The influence of those companies is equivalent to the current "Alibaba"...

During the Daoguang period, the Qing Dynasty also established a trademark catalog, which stipulated that two connected words were not allowed to be the same or have the same pronunciation. Different or the same font.

Late Qing Dynasty

After the Opium War broke out in 1840, Western powers attempted to carve up China.

The Qing government was forced to formulate the "Trial Regulations for Trademark Registration". Western countries began to suppress China's national industrial trademarks in order to dump goods into China. The Qing government tried to amend the regulations, but the Qing government did not have the decision-making power on many things. , failed to implement trademark registration.

In the 20 years at the end of the Qing Dynasty, only customs registration was implemented. There were 25,900 registered trademarks, almost all of which were foreign trademarks.

Beiyang Period

When the Revolution of 1911 broke out in 1911, Dr. Sun Yat-sen formed a provisional government and specifically pointed out that trademark registration was under the jurisdiction of the Ministry of Industry.

The following year, the Beiyang Government was established and began to send trademark business personnel abroad for study and inspection. During this period, they continued to conduct research, inspections and solicit opinions. In May 1923, the Beiyang government issued the supporting regulations on trademarks, "Details for the Implementation of the Trademark Law", "Procedures for Various Petitions for Trademark Petitions", and "Interim Charter of the Trademark Office". The Beiyang Government established a registration bureau to be mainly responsible for trademark registration and management.

National Government Period

After the rapid collapse of the Beiyang government, the Nanjing government stepped onto the stage of history. During this major historical change, the Trademark Law was not affected at all, with only two minor revisions.

However, the trademark industry is still struggling. The domestic environment and international situation caused by internal and external troubles have led to seven changes in the director of the Trademark Office in five years. There are only more than 40,000 trademark registrations, more than half of which are foreign trademarks.

New China was founded

In 1949, the People's Republic of China was founded. In order to restore the national economy and heal the wounds of war, the "Interim Regulations on Trademark Registration" were promulgated in 1950 to implement unified Principles of registration hierarchical management.

In 1954, the "public-private partnership" economic system was implemented and changes in the economic system greatly affected the enthusiasm for trademark registration.

In 1956, the country began to implement the "planned economy", and the definition of trademarks also underwent fundamental changes.

During the Cultural Revolution, domestic criticism of the trademark system was carried out many times, and the role of trademarks was completely denied. After the Cultural Revolution, the State Council instructed that the registration system should be restored as soon as possible, correcting the direction of trademark work.

On November 1, 1979, the unified registration of national trademarks was restored. By the end of 1980, there were approximately 45,000 registered trademarks in Japan, including 38,000 domestic trademarks and 6,700 foreign trademarks.

After the reform and opening up

1. In 1993, the country amended the Trademark Law, which played a huge role in punishing and deterring the crime of counterfeiting trademarks and maintaining social and economic order. The detailed rules have been revised specifically to address the issue of trademark squatting.

2. In 2001, with the goal of further modernization and internationalization, and with the goal of creating "a sharp sword to govern and maintain a fair competitive environment, rectify and create a virtuous cycle of order", my country's Trademark Law Major revisions have been made. This time the revisions are very large. 23 articles have been revised and 23 new ones have been added.

3. The Trademark Law was revised for the third time in 2013. The main contents of the revision are to adjust the trademark registration review system, regulate fair competition, correct some misunderstandings of the well-known trademark system, and strengthen the protection against infringement. Penalties for exclusive rights to registered trademarks.

4. The Trademark Law was revised again in 2019. This revision is mainly to implement the decisions and arrangements of the Party Central Committee and the State Council, adapt to the economic and social development situation, strengthen intellectual property protection, and further Optimize the business environment, solve outstanding problems that arise in practice, more effectively curb malicious registration of trademarks, and increase the protection of exclusive rights to trademarks.