Shenzhen Trademark Registration Process

(1) Trademark Query (Applicants must first select the trademark to be registered. A query must be made before registering a word trademark. Mastering the trademark review standards is the most basic The most important thing is to be familiar with some examination practices within the Trademark Office. You can also entrust a trademark agent to conduct inquiries, but this requires paying a certain fee, but the accuracy will also be improved accordingly)

(2) Submit a trademark application

The trademark application materials will be slightly different depending on the applicant.

Shenzhen trademark registration materials: "Trademark Registration Application" in one copy, stamped by the applicant;

"Trademark Agency Power of Attorney" in one copy, stamped by the applicant ;

Copy of the applicant's business license;

Note: international categories, and the goods and/or services designated for the trademark application;

Trademark drawing 5 copies; if the color is specified, 5 copies of the coloring drawing and 1 copy of the black and white draft should be submitted.

(3) Review of trademark applications

Trademark form review: The content is review of application documents, review of trademark drawing specifications, clarity and necessary explanations, and classification review.

There are three types of review results: notice of acceptance, notice of correction, and notice of rejection.

Trademark substantive examination: Substantive examination is the examination, data retrieval, analysis and comparison, investigation and research carried out by the trademark registration authority to determine whether the trademark registration application complies with the provisions of the Trademark Law, and decides to give preliminary approval or reject the application, etc. A series of activities.

After three months of trademark announcement and no objections, a trademark certificate will be issued.

Note: Combination trademarks can be registered separately. Combination trademarks combine the different characteristics of various elements and have the advantages of rich pictures and texts, vivid images, and easy identification. In addition, combined trademarks greatly save the cost of separate registrations.

The trademark category must be accurate. In addition to considering the company's current business needs, it also needs to make a sufficient layout for possible subsequent business strategies.

Rejection review must be timely. In terms of procedures, all trademark applications rejected by the Trademark Office can apply to the Trademark Review and Adjudication Board for rejection review within the specified date and request a new ruling. This is equivalent to an opportunity to fight for it again, so you must pay attention to seize it.

Extended information:

Faced with the increasingly large-scale and professional situation of malicious trademark registrations, the Trademark Office has optimized the review process and conducted a review of typical malicious application types and related cases. Sorting and summarizing. During the review process, trademark applications that are deemed to have obvious subjective bad faith will be strictly reviewed and rejected proactively. Specifically, the following four situations stand out:

First, applications that maliciously cling to other people's goodwill and rush to register higher-profile trademarks will be rejected.

The second is to reject a large number of trademark applications that preemptively register common names, industry terms, etc. with the intention of unfairly occupying public resources.

For example, Shanghai Junchang Information Technology Co., Ltd. and related stakeholders have applied to register nearly 5,000 name trademarks of administrative divisions below the county level. The above applications have unfair occupation of public *** resources. It is intended to disrupt the normal order of trademark registration and may easily cause adverse social effects. The Trademark Office shall reject it in accordance with the law.

The third is to strictly review and actively reject malicious trademark applications that apply for registration of celebrity name trademarks and other prior rights of others.

For example, Jinjiang McGrady Shoes and Clothing Trading Co., Ltd. registered and used the transliteration of the basketball star’s name as a trademark without my permission or authorization, which could easily cause the public to misunderstand the source of the goods or services. The Trademark Office conducted strict examinations and actively rejected all applications.

Fourthly, trademark applications made by the same enterprise with malicious repeated preemptive registration or continuous preemptive registration shall be strictly reviewed and rejected with reference to previous objections and invalidation cases.

For example, Wang Shuben, a natural person, applied to register "Princess Mei", "Rongsheng Jiabao" and many other trademarks similar to well-known brands on multiple categories of goods, with obvious intention to copy and plagiarize other people's high-profile trademarks. , which is an act of registering and hoarding a large number of trademarks with subjective malicious intent. It does not have the legitimacy of a registered trademark and violates the principles of public order and good customs. The trademark was declared invalid by the Trademark Review and Adjudication Board in accordance with the law.

China Trademark Network - Instructions for trademark registration application

China Trademark Network - Simple chart of trademark registration process