1. Choose a category that matches the company’s existing business

When a company purchases a trademark, its preferred trademark category should be a category related to the attributes of the product or service itself. For example, catering companies need to first purchase Class 43 trademarks.

2. Choose a category that matches the future development of the company

From the perspective of planning for a rainy day, companies should purchase trademarks in categories related to products or services that may be launched in the future. The layout of new products is inseparable from the strategic layout of trademarks and brands. Purchasing trademarks in advance can facilitate the layout of brand promotion in advance.

3. Choose product categories that are easily confused

Our daily product classification and the product classification in the "Services and Goods Classification Table" are different in some places and are easy to confuse. For example, "computer game software" and "online games." If a company only purchases the trademark category of the product category and ignores those product categories that are easily confused, once a competitor purchases the same trademark in other categories and reproduces and sells goods with the trademark in the future, it will definitely confuse consumers. The perception of “genuine” products has caused huge harm to businesses.

4. Choose categories that have a negative impact on the company

If the company’s trademark is bought by others in some categories that are not conducive to the company’s image, wouldn’t it be frustrating and frustrating? Powerless? If the trademark you use to produce milk is purchased and used to produce pesticides, what will others think?

When purchasing a trademark, if a trademark has multiple categories, we will recommend that customers purchase multiple categories according to their own needs to prevent infringement problems later.