Let alone the company's brand promotion. If your company could invest in marketing costs like Huida, you wouldn't ask questions here.

Let's start with your area. I have done both places. Before I opened my own shop. So I will talk about my humble opinion on your four points.

1) In fact, any registered trademark can be a brand (at least in part) in the eyes of consumers or distributors. This industry (bathroom, not limited to ceramic bathroom) has a large proportion of export-oriented enterprises, such as ceramics produced in Guangdong, hardware produced in Zhejiang and so on. But what kind of ceramics do you think sell best in the domestic market? Guangdong; Where do you sell the most hardware? From Zhejiang. In fact, many enterprises have great advantages in the domestic market from the outside to the inside. They have experience and advantages in product quality, technical standards and production capacity. These factors are far more important than how much you spend on advertising high-end brands. Because your company's ceramics will not be sold at the price of first-line brands. Your confidence in the company brand affects the trust of the dealers. Not every dealer has the strength and opportunity to run a mature and influential brand. In contrast, yours can be more flexible and have more potential.

2) price. There are two points here. One is to find the right person. Your company gives you two provinces, not counties, and there are many dealers with brand management concepts; Because they all know that branding is profitable and long-lasting. You will never let anyone directly open a monopoly. You can only buy some products in the early stage and adjust them slowly. The second is to make good products. This is mostly the production department of your company, but you need to convey it better. One way is that you should know your products better than any distributor.

3) Efforts and abilities must be based on a certain foundation to be effective. If you know the former, you can consider these foundations.

4) Focus on key cities. Zhengzhou, Luoyang, Shenyang and Dalian all have a number of professional middle and high-grade bathroom building materials markets, while Zhengzhou and Shenyang are scattered wholesale centers. There are dealer information on all major building materials portals, and you can make a phone call to get a preliminary understanding after selection. If you manage the market. Try to apply for a longer time and visit in detail. When you have established outlets in these four points, it will be much easier to do the other two provinces and cities.

I don't know if it will be useful. Wish Ma Chenggong!

It's an honor. Thank you for reading what I wrote. Today, I took time to further exchange your supplementary questions. If it helps you a little, it's not comforting.

For the convenience of communication, the following are your exact words.

1) "The initial development goal of our company is to help him open a brand joining exhibition hall after setting up an agent in each city. The exhibition hall can't be opened, and it needs 80 square meters of business area. After that, franchisees are encouraged to develop their own business in the county, and there are corresponding subsidies in policy. " Speaking of goals. The promotion of any brand requires the company's leadership to set a reasonable goal, which they convey to you and you convey to the dealers, and this goal is generally the ultimate, with both bright prospects and cruel reality. So it is very important that you treat it flexibly and beautify it smoothly. Establish an agent in each city, and then let them execute the office. In fact, most dealers don't trust this prospect. Why? Why no domestic company can do it at present, including foreign brands. Even the well-known brands you are most familiar with are only close. So this is the expectation of your leadership for the development of its corporate brand strategy. It is not required that any of your regional managers can achieve this goal. This goal may take 3 years, 5 years or even 10 years to complete, but the company needs to see your value at every stage of your employment. In the process of regional development, it is of course the most ideal result to find capable and potential distributors in each city; But fierce competition in the industry may not always get you what you want. At this time, you must consider whether to catch big fish according to the standard or lower the standard to feed small fish. This is the most difficult problem in your regional market development. It's not that no one in a region is willing to represent your brand, but that some dealers are average in strength, small in storefront and poor in location, but willing to develop with the company, and he is willing to carry out promotional activities initiated by the company and distribute in the city; Some dealers have large scale, wide network and strong operation ability, but they often challenge the company in terms of standards, prices, rebates and subsidies, which makes it difficult for the company to cope.

Based on the above personal views, it is suggested that the policy standard is set by people, so it is flexible under the test of market economy. You don't have to worry about the embarrassment of the current situation of dealers and the conflict of brand policies; Try to coordinate dealers within their own capabilities and actively communicate with company leaders. After all, you know the dealer you found best, and you know better than the company how much sales he can contribute to the company in the future. Ceramic bathroom (I don't know what products you specialize in) The decoration image of the monopoly area is not weaker than the influence of area on the brand.

2) "I'm not sure how to open up the market now, such as how to make a detailed visit. Can you give an example of how to do it? " The regional market development mentioned here is the sales category, and both sales skills and empirical methods can be applied. Let me elaborate on how I visited. After the business trip route is drawn up (Tangshan-Zhengzhou-Luoyang-* *), it is best to collect the information of bathroom building materials in each city, such as grade classification, business model classification, product line classification and so on. This is convenient for you to do the most work in the least time when you go to the same city next time. For example, if you come to Zhengzhou for the first time, you can also go to the South Third Ring Market. If you don't want to think about your ideal customers, don't go next time. Go directly to Zhengzhou Oriental Building Materials, Phoenix Famous Products, Zhengzhou Ceramic Supermarket and Jimei Building Materials Market. Because your South Third Ring Road market price is relatively low, and there are many wholesale business models. Choose the most popular market with the same or higher grade to visit. Especially for key markets, when it is really impossible to collect their merchant information, it is necessary to get up early in the morning, and there is a time difference between opening the market and opening the store. We should run to the door to copy the contact number and run the brand, so that we can contact the person in charge of the appointment first and then negotiate, and the effect will be much better. It is important not to let go of large-scale distributors easily, especially when there are not enough customers. And don't turn around when you see similar competitive brands, because more contact can grasp the shortcomings of your brand, as well as the understanding, suggestions and opinions of dealers and even shop assistants and consumers on products and brands. This is also a big gain for your business trip to open up the market. The standard for the company to consider you in the early stage is not the business volume, but your views and suggestions on brand products and markets. (digress again, see air drying) Detailed visit: Visit the building materials market and dealers in the market as much as possible. Visiting skills need to be accumulated slowly. The simplest way can also be to find a starting point and introduce the purpose after the greeting; Introduce products; Introduce the brand; Introduce the company size and so on.

3) "Yes, there are cities and places to do in Henan and Liaoning, but in the end I can only choose one." Hehe, this is actually not a big problem. There is little difference between the two provinces. Some people may think that Liaoning's sales volume will be greater, but there are more than 654.38 billion people in Henan, and the consumption scale also has potential. If I were you, I would choose Liaoning, because although I have been in charge of the whole provinces of North China and Central China for a long time, I am outgoing, like the customs, culture and food in the north, and can speak semi-standard Northeast dialect. You can choose according to your hobbies and personality. After all, it's work, and the pressure is high. Why not have some fun? Cities can't determine sales.