Stussy.

In p>198, when SHAWN STUSSY was still selling surfing clothes and supplies on the beach in LAGUNA, California, he probably didn't expect that his name would be sought after and even worshipped by countless people in the future.

Shawn Stussy, who was fond of surfing at that time, printed his graffiti signature on the surfboard. Later, many people found it very good after seeing Shawn Stussy's signature, so some people would ask Shawn Stussy to help them doodle on their skateboards or clothes. After finding that the effect was good, that year he began to print his most famous graffiti signature on the surfboard in the future on Tee and began to sell these Tee and surfboards together.

With the gradual expansion of clothes production, Shawn Stussy started a company selling surfing clothes and supplies, and launched the brand "Stussi", and the name of the graffiti naturally became the brand trademark. In this way, Shawn Stussy's original and modern fashion aesthetic concept quickly developed into a new generation of beach culture.

in p>1985, he began to enter the fashion market, and soon succeeded. From surfing to fashion, STUSSY completed a quite difficult transformation. And at the same time, STUSSY also began to March into the skateboarding market. It should be said that this transformation from surfing to skateboarding is relatively normal.

Of course, SHAWN STUSSY will not let go of the street clothing market. He added the design of skateboarding clothes, work clothes and old school uniforms to STUSSY's clothing design, forming another street clothing different from the original style. At that time, the street clothing industry was also facing changes. The birth of new brands and the popularity of large-size clothing ... ……STUSSY took this rare opportunity to establish his important position in the field of street clothing.