1. Trademark is the carrier of commodity value.

Almost all goods (including services) will use concise and concise trademarks (text or patterns) as important service carriers to continuously expose them when promoting them to the market. Customers will judge the value of this product based on advertising and usage experience. All these interactive media are trademarks - a trademark that is completely different from existing products in the market. At this time, the value of the trademark has been formally formed and accumulated, so it is inevitable for entrepreneurs to protect their property rights before this time.

2. Trademark is the carrier of corporate assets.

Here is a brief description from three aspects:

First, if an enterprise wants to carry out mortgage financing after reaching a certain stage, the trademark can be used as the carrier of enterprise value and is an important collateral.

Second, as a key point in leap-forward development such as corporate financing, investors will definitely pay attention to whether your company’s existing intellectual property shield is strong enough.

Third, a company's goodwill is an intangible asset, so trademarks are also one of the important carriers of corporate goodwill and must be protected.

The importance of trademarks in business operations has become increasingly prominent. For example, if a merchant wants to join platforms such as Tmall or JD.com, he usually must meet relevant trademark registration requirements. If the WeChat official account name wants to be protected, it must also meet the conditions that the name has been registered as a trademark. Therefore, when you start a business, it is best to complete the trademark registration related to the main business immediately after registering the company. If funds allow, you can also register trademarks to protect related businesses that may be involved in the future.