Once the new logo of Xiaomi trademark was released, it caused widespread concern. If you don't pay attention, this new logo is completely different from the previous one, and even the colors are exactly the same. People can't help but vomit, who designed this trademark, and it has not changed. In fact, this logo was designed by Kenya Hara. It took him as long as three years to design this logo, and Xiaomi Company also spent two million dollars to complete the logo design. In fact, if you look closely, you will find that Xiaomi's logo has changed from the previous square to a more rounded circle, so many netizens have basically not changed.
But what we don't know is that the design is to design this logo, which can be said to have taken a lot of thought, and it also combines the mathematical beauty of the ellipse, symbolizing high technology. At the same time, Lei Jun, president of Xiaomi, also expressed his views on this Logo, because the brand of Xiaomi is relatively mature at present, so the logo can't be changed too much, otherwise it will make people feel strange and can only make some minor changes. In fact, what we see is only the change of appearance. What we don't know is that the font, width and spacing of this logo have been adjusted a lot, and the designer has spent a lot of thought.
From different angles, things are different. Perhaps in our view, the change of this logo has not changed much, but in Lei Jun's view, this is a brand-new beginning and the beginning of Xiaomi's rush to hope.