There is only one trademark. Inner Mongolia Hengfeng Group was founded in 1957 and is located in Linhe District, Bayannur City, western Inner Mongolia Autonomous Region. In 1996, the "Hetao" trademark was successfully registered and protected. In 2002, it was recognized as a "China Famous Trademark". In 2008, it won the honorary titles of "Chinese Time-honored Brand" and "Excellent Supplier of Grain and Oil Products for the Beijing Olympics", etc.
As the "Hetao" becomes "famous", various "imitation famous brand" and "similar to famous brand" products emerge in endlessly.
Since 2000, Hengfeng Group has continuously cooperated with industrial and commercial departments and public security departments across the country to crack down on various counterfeit and shoddy products. In July 2010, the Public Security Department of the Inner Mongolia Autonomous Region specially invited and organized relevant responsible persons from the public security departments (bureaus) of Heilongjiang, Jilin, Liaoning, Beijing, and Shanxi to hold a "six provinces and municipalities" meeting at the Economic Investigation Bureau of the Ministry of Public Security and Bayannur City, Inner Mongolia. "Hetao Intellectual Property Criminal Protection Collaboration Conference" to discuss measures to further increase the protection of intellectual property rights in the "Hetao" and crack down on counterfeit and shoddy infringements. Since then, more than 10 counterfeit and shoddy cases have been uncovered in Beijing, Jilin, Liaoning and other places, including one The case value reached more than 5 million yuan. After years of hard work, the arrogance of manufacturing and selling counterfeit goods has been eliminated, and the market has been purified to a certain extent. For a long time, Hengfeng Group has been encouraging consumers to participate in rights protection supervision and jointly crack down on unscrupulous merchants and counterfeit companies that have harmed loyal consumers of the Hetao brand.
Wei Jiangong, chairman of Hengfeng Group, said that the annual wheat planting area in the Hetao area is only about 1 million acres, and wheat production is extremely limited. The wheat raw materials used by the suspected infringing enterprises to produce and sell the allegedly infringing products do not come from the Hetao Plain in Bayannur City and have no connection with the "Hetao Plain". In the past two years, the counterfeit and shoddy products of individual small workshops have been restrained. However, some large-scale flour companies have appeared again, regardless of intellectual property protection, and are suspected of illegally using the word "Hetao" in packaging and publicity, misleading and harming consumers. interests and damage the image of the Hetao brand and trademark.
At present, the "Hetao" trademark is recognized as a well-known trademark in China, a time-honored product in China, and an excellent supplier of grain and oil products for the Beijing Olympic Games. Any enterprise or individual may use "Hetao" and "Hetao Snowflake Powder" without permission. "It is illegal to register a trademark and bring products to the market. Not only does it harm the interests of enterprises and farmers in the place of origin, but it also causes great harm to the "Hetao" brand.