JD.com is also one of the e-commerce platforms. Many consumers are most impressed by its logistics. In domestic land transportation, it can be said that JD.com’s logistics is not inferior to SF Express. When consumers place orders on JD.com, almost all products that have been shipped will arrive at their destination quickly. Because JD.com’s logistics is also widely praised, in reality, JD.com has also recently registered relevant trademarks.

Tianyancha App shows that Beijing Jingdong Sanbailu Shidu E-commerce Co., Ltd., a Jingdong affiliated company, has added "Jingdong Airlines" and "Jingdong Logistics Airlines" trademark application information, and the international classification is Category 39 "Transportation Storage" ”, the trademark status is “Registration Application in Progress”. Obviously this is a way of shipping. Is it possible that JD.com has started to switch to shipping for long-distance transportation?

The current status of this trademark is still under application, and there is still some time before approval, so JD.com has not further announced what aspects of this trademark will be used. However, because the choice of the trademark name and category is very obviously close to logistics and transportation, it is very likely that this trademark was set up for express transportation.

However, the above speculation cannot be true. The real news will have to wait for the official publicity. And since it has reached the stage of applying for a trademark, naturally the use of this trademark will be arranged as soon as possible after approval. .

No matter which company it is, it needs a trademark to distinguish different companies and different products, so that consumers can know the source of the corresponding trademark. Moreover, trademarks have always had value. When intangible property cannot help the enterprise temporarily, it is actually possible to convert it into tangible property. After all, there is another method called trademark transfer.