Because the trademark "The King of Soldiers" was registered, it was renamed "The King of Soldiers".

It is the vanguard of tea drinks. On October 28, 2021, it was upgraded from the vanguard of Bingzhiwang tea drinks to the vanguard of Bingliwang tea drinks. It is affiliated to Deyang Shuxinli Catering Management Co., Ltd. and is mainly engaged in product development stores. Operations, brand marketing planning and franchise management training. The brand has a professional and senior team that masters the essence of brand chain management and continues to innovate and change.

Company Profile

Deyang Shuxinli Catering Management Co., Ltd. was established in 2016 and is headquartered in Deyang City. The company’s business philosophy is “honesty, good ingredients, and good tea”. The core concept and the purpose of "serving customers wholeheartedly" are dedicated to building a high-quality tea chain brand. Adopting two major business models: direct operation and franchising, it has successfully created the "King of Soldiers" series of drinks. It is currently attracting investment across the country and has more than 1,000 stores.

The company has long been committed to product development and operation, brand marketing planning, and franchise management training. It consists of R&D Department, Engineering Department, Investment Department, Development Department, Planning Department, Supervision Department, Finance Department, Administration Department, The 9 departments of the Warehouse Management Department work together.