Mercedes-Benz and BMW are unshakable first-line brands of civilian cars in the automotive field. Both brands have relatively distinctive brand characteristics. Mercedes-Benz's brand tone is more luxurious and grand, and the cars are all quite refined. , big, luxurious. BMW's brand tone is sports, performance, and control. With the continuous popularity of the BMW 3 Series, BMW sports cars have an increasing influence among young people.

Mercedes-Benz, BMW, and Audi are the most influential luxury car brands in the field of civilian cars. Porsche seems to be more advanced or positioned higher than Mercedes-Benz, BMW, and Audi, but they are still niche after all, so I think Porsche is This brand cannot be considered online. Mercedes-Benz cars have always focused on luxury and nobility. Just like when Mercedes-Benz first entered China in the past, the Mercedes-Benz is not a symbol of high-end cars, but a symbol of status. Everyone who drives a Mercedes-Benz knows that he is rich, but he also knows that this People have status, not ordinary rich people.

BMW has been focusing on its sports performance for many years, especially BMW’s family heirloom-rear drive. Many people who love driving and pursue control and speed cannot put down BMW. BMW has always been It is a symbol of sports, more exciting than Mercedes-Benz and Audi. However, in recent years, BMW has also given up its insistence on rear-wheel drive in the mid- to low-end price range. Entry-level cars such as the BMW X1 and 1 Series are all front-wheel drive layouts, and their power performance is also very mediocre. They are purely to sell the brand. .

Audi has always been a comprehensive entity, taking into account both sports and luxury. This may be because in the eyes of Chinese people, in the past, A6 and A8, as business cars, gave people the impression of being too out of reach and noble. , so Audi seems to have nothing to do with sports. However, in recent years, with the hot sales of Audi A4, and the popularity of A5, RS and other series, people have discovered that Audi also has a way of playing sports. Many young people who think Mercedes-Benz and BMW are bad, seem to They prefer the unique feeling that Audi brings to them.