MUJI is a very well-known brand. This brand includes clothes, stationery, furniture, etc., and they are all very famous. This brand was founded in 1980. Because of its cool style, it has attracted many customers. Muji also exists in China and is sought after by many Chinese people. So what are the differences between Chinese Muji and Japanese Muji trademarks? What is MUJI?
What is the difference between the trademarks of Chinese Muji and Japanese Muji?
In fact, the market positioning of MUJI in the two countries is slightly different. In Japan, MUJI is a low-priced mass brand and a national brand. Everyone from housewives to white-collar workers will buy it. However, when this brand first entered China, it represented a mid-to-high-end lifestyle brand with upgraded consumption. The consumers were usually the middle class represented by young people. However, in recent years, MUJI has continued to lower its prices in China and has gradually become It must be popularized and civilianized.
One of the biggest features of MUJI is minimalism, advocating a simple and natural lifestyle. The product style also follows the reasonable and cheap brand concept. The products have removed the trademark, eliminating unnecessary The design removes all unnecessary processing and colors, making it so simple that only the materials and functions remain. The natural, simple and simple lifestyle advocated by the brand is also highly praised by tasteful people who want to buy MUJI products. You can choose to shop overseas on the official website.
What is MUJI?
Muji means no trademark and high quality. MUJI was founded in Japan, its original intention is no trademark and high quality. Although it tries its best to downplay the brand awareness, the products it produces by following the unified design concept all interpret the MUJI brand image. The natural, simple and simple lifestyle it advocates is also highly praised by tasteful people.
In 1980, world economic growth fell into a downturn, and Japan also experienced a serious energy crisis. Consumers at that time not only demanded good quality products, but also wanted favorable prices. In this case, the no-brand concept (from English: nobrandgoods) was born in Japan. That year, Masao Kiuchi founded Muji Company and launched the first batch of unbranded products to the market. These products are simply packaged, keeping costs down, and the slogan used is value for money.
In 1983, MUJI opened its first flagship store in Aoyama, Tokyo. Due to its popularity among consumers, there were hundreds of specialty stores in Japan within a few years. In 1991, MUJI opened its first overseas store in London. Since then, it has entered France, Sweden, Italy, Norway, Ireland and other countries. In July 2005, its Shanghai store officially opened.
On July 24, the parent company of Japan’s Muji, Ryohin Plan, decided to lower the prices of about 260 categories of goods sold in China, including clothing, by an average of 20% after August. Although China's stock market has been turbulent recently and the economic slowdown is also worrying, Liangpin Project's performance in China is still good, with operating income from March to May soaring 90% year-on-year.