2. Flexible use. According to the relevant provisions of the Trademark Law, the use of a trademark must be the same as the trademark submitted at the time of registration and cannot be changed at will. Where a registered trademark is changed by itself, the Trademark Office has the right to revoke the trademark at any time. Therefore, if all the elements are registered together, the trademark must be consistent with the registered style when it is displayed to the public, otherwise it will constitute improper use of the trademark and will face relevant penalties. If each element is registered separately, whether it is used alone or in combination, the registration mark can be indicated. The use of trademarks is more flexible.
3. Enhance the ability of trademark rights protection. Individually registered trademarks can be used independently, which also makes all the elements of trademarks independent and significant, which is more conducive to safeguarding rights in the case of infringement. Therefore, separate registration of trademarks can not only greatly improve the success rate of registration, but also enhance the ability of trademark defense after successful registration.
4. There are more practical benefits. On the surface, a separate application for trademark registration is more expensive than a merger application. However, in the actual use process, the economic benefits generated by separate trademark application are far greater than the cost of separate registration.
It can be seen that whether from the success rate of trademark registration or from the actual income of trademarks, separate applications are the best choice. Therefore, if there is enough budget, it is best to apply for trademark registration separately.