Packaging ideas The need for packaging of goods comes from people’s pursuit of beauty. Good packaging is not necessarily high-quality products. Excessive packaging is putting the cart before the horse. Appropriate packaging can play a value-added role. In addition to packaging, we should also pay attention to the inherent quality. Celebrity packaging should be moderate, see through the packaging to see the essence, distinguish between packaging and disguise. Quotes: The advantage of exquisite clothing is only to provide you with the means you need to win respect. - Samuel Johnson No matter what clothes you wear, you will always be the same person. ——Romain Rolland The simplest is often the most gorgeous, the simplest is often the most fashionable, and plain clothes are often better than heavy makeup. ——Moloya Clothing and behavior cannot make a person, but when he is made a person, Clothes and manners will greatly improve his appearance. - Beecher No matter how the crow decorates itself with peacock feathers, a crow is a crow after all. - Stalinists should decorate their hearts, not their bodies. - Gorky should not be based on Use packaging to measure goods. - European proverb Don't measure the value of goods based on packaging. - Russian proverb Good packaging is like an invisible hand, grabbing you unconsciously, holding you, and pulling you , you must take a look and give it a try. ——The packaging of Anonymous products is extremely important, and the packaging itself is advertising. ——Anonymous spends all his wealth on dresses, but does not have a decent underwear.—— Anonymous Beautiful clothes will open all the doors for you. - Anonymous I do not advocate the saying "a man relies on his clothes and a horse relies on his saddle", but when you must judge a person by his appearance, the first thing to look at is his face and face. Clothing. ——Anonymous classic material Bush's "packaging" Bush's "packaging" (Politicians also talk about packaging) Politicians also talk about packaging) US President Bush and a Navy pilot flew a military plane and landed on the moving "Lincoln" On the aircraft carrier, he then stepped off the plane with a smile on his face, and took photos with the officers and soldiers on the flight deck. Later, Bush delivered a speech against the backdrop of blue sea, blue sky and sunset, announcing that the United States' major combat operations in Iraq had ended. This series of The wonderful scenes were broadcast live on television and were transmitted to countless people across the United States, achieving the most creative and bold performance by a U.S. president in history. President Bush's image packaging team has surpassed the example set by President Reagan and will shape the president. The image work has been brought to its peak. The scenes are shocking, the background is the finishing touch, and the lighting is perfect. It is obvious that the only purpose of all these careful designs and clever arrangements is to leave a perfect image of Bush in the minds of the people. However, The White House's "packaging" campaign has greatly disgusted many Democratic congressmen. Democratic congressmen on the House Appropriations Committee said that a speech by Bush on the "Lincoln" would cost at least US$1 million, including delaying the "Lincoln" On the return trip, it is necessary to add a day of air patrol and the cost of more than 5,000 officers and soldiers on the ship, as well as the cost of the president's security maintenance and fighter jet flights. American taxpayers do not care where the president gives a speech, they only care about whether their children can Come back one day earlier. However, Bush forced the officers and soldiers who had been away from home for 10 months to stay at sea for one more day just for his personal vanity and campaign propaganda purposes. The success of the Women's Twelve Band (folk music also needs to be packaged) ) Folk music also needs packaging) Only national music is world-class. Everyone knows this truth. The aroma of wine is also afraid of the deep alleys. It seems impossible to be accepted by the majority of people without packaging. In Stephen Chow's new film "Kung Fu" , the use of national music in modern movies with a tight rhythm is very brilliant. "House of Flying Daggers" even uses national music to vividly highlight the exciting fighting atmosphere. In fact, folk music, which has always been considered high-brow, can also be popular, " The popularity of "Twelve Women's Band" is an example. Although this form of folk music that integrates modern consciousness, modern interpretation techniques, and the blood of traditional national music has attracted a lot of controversy in the music world, it has achieved remarkable results and made folk music more popular. Suitable for the aesthetic taste of contemporary audiences, folk music has found more young audiences, making modern musicians cherish national cultural traditions more. Chinese folk music is rich in resources and has profound cultural heritage, which should be carried forward. Although under the current situation, folk music must be It is impossible to completely introduce it to the market, but for the development of folk music, and even the promotion of the entire traditional culture, it must take the road of marketization and industrialization. However, because most professional folk orchestras are still basic

Originally operating under the old system, lacking packaging and professional organization and planning, the folk music performance market is still sluggish. Professionals do professional things. There is no mature and lastingly popular art form that does not require professional packaging. We need more There are more "Twelve Women's Bands" and more packaging is needed. "Lying Rabbit" changes to "Take Off Rabbit" Lying Rabbit "Take Off Rabbit" (Brand and Packaging) Brand and Packaging) The White Rabbit wants to change its appearance, from lying quietly and obediently Standing still and endearing in the grass, he jumped up with two Ronaldo-like little rabbit teeth. The White Rabbit Toffee changed his appearance unchanged for decades and became healthier, livelier and full of vitality. " White Rabbit toffee was born in 1959 as a gift product for the 10th anniversary of the National Day. Nowadays, "White Rabbit" has become a well-known trademark in China and has extremely high brand equity. However, from the perspective of popularity, "White Rabbit" has been in the 30s The popularity among consumer groups over the age of 30 is quite high, but among the consumer groups under 30 years old, especially those under 20 years old, the popularity is not high. Children all know "Wahaha" and "Robust", but many do not know "Dabai" "Rabbit". Therefore, Guanshengyuan began to invest tens of millions of yuan to reshape the new image of "White Rabbit". Marketing must keep up with consumer demand, which also includes emotional needs. People increasingly like healthy, lively and energetic rabbits. "White Rabbit", then brand managers must also adjust the brand image according to this change in emotional needs. The change of "White Rabbit" from static to dynamic reflects the change in the concept of the entire consumer group. On the packaging, "White Rabbit" "Changed to stand-up packaging, and used high-end materials that are not easy to wrinkle, highlighting the quality feeling. As soon as the brand new White Rabbit appeared, the order volume immediately doubled than expected. I brought dozens of boxes of White Rabbit to Hong Kong International Food I went to the expo for a trial sale. I thought I would be able to sell it for 5 days, but it was sold out in one day. The fragrance of wine is not afraid of the alley (commodity packaging is indispensable) The fragrance of wine is not afraid of the alley. "The aroma of wine is not afraid of the alley" is about wine. The most famous idiom highlights the pragmatic spirit of putting product quality first and the confidence in excellent quality. However, it downplays the importance of packaging and design in one aspect. In the case of "the aroma of wine is not afraid of the depth of the alley" Under the guidance of traditional thinking, the packaging of daily necessities in China in history was generally relatively simple or even non-existent. Because of this, the "Xiangquan" wine produced in western Hunan did not have bottles in the early 1980s. Such packaging is the kind that is retailed with "wine grapes". However, now, the traditional concept of "the aroma of wine is not afraid of the depth of the alley" has been challenged by survival. Therefore, now people not only pay attention to packaging, but also pay more attention to packaging design, until the packaging is extended into the product marketing system. Based on this, when Mr. Huang Yongyu saved the Xiangquan winery and developed the "Xiangquan" brand, he first started with the packaging of Xiangquan wine. Xiangquan wine and Later, it was precisely because of the packaging of Jiugui Liquor (not just bottles and packaging boxes) that the winery developed from a small factory with more than 10 people to a listed company with thousands of people. Application and Innovation Packaging cannot be opened as a meal. It is an exquisite imitation mahogany box with a paper box inside. Through the transparent film "small window" in the center of the box, you can see more than a dozen Cordyceps sinensis plants neatly arranged... There will be a box full of A box of Cordyceps? Of course not. After opening the carton, you will be disappointed to find that there is nothing else around a dozen Cordyceps cordyceps. The area more than ten times the area of ??Cordyceps sinensis is just foam plastic covered with nylon silk... This is A popular gift item nowadays. The over-packaging of high-end liquor is not "out of place" at all. A certain brand of liquor, which sells for 480 yuan in a regular bottle of 500 ml, can be packaged in two cute giant panda-shaped bottles and wrapped in a craft gift box , the two bottles combined are still 500 ml of liquor, but the price has risen to 1,190 yuan! After conversion, the price of these two bottles is more than 300 yuan each. Buying a coffin for a pearl, people can't help but ask, is it drinking or drinking? Drinking bottles? Although consumers know that luxuriously packaged products are "not affordable," why do people still flock to them? The counters of these high-priced products are still crowded. A store manager put it to the point: "Same as mooncakes, buying high-end tonics , goods from the north and south, famous wines, all for the purpose of giving gifts. When giving gifts, the larger the size, the more decent, and the higher the packaging, the more valuable it is. We all know that packaging cannot be eaten, but who can be exempted from it?" After packaging, now, the whole society has stirred up a stir. There is a packaging craze, not only major manufacturers, but also merchants are spending a lot of time packaging their products.

As a result, almost all walks of life have put packaging on the agenda. Of course, as a commodity, it is understandable to pay attention to packaging. However, if you only pay attention to the colorful appearance and ignore its inner quality, it will be more than you gain. In the long run, it will inevitably be left out in the cold. . Products are like this, not to mention people? At present, the trend of popular appearance "packaging" is a major pursuit of people. Today's teenagers are also infected by this epidemic. On the street, in the campus, they draw eyebrows and wear clothes. The phenomenon of wearing gold and silver is no longer new. Girls aged sixteen or seventeen are in the prime of their lives. At this age, what should be admired is natural beauty and spiritual beauty. However, some students paint their youthful faces with excessive When you mature, your original appearance is "completely changed". Not only do you lose your natural beauty, but the chemical ingredients in some cosmetics may also damage the subcutaneous tissue and accelerate skin aging. Just imagine, after such "packaging", after more than 20 years, you Will we bear to see the face that has been "corroded" by rouge and pink? At this young age, let us take off the layers of "packaging" on our bodies and reveal the natural charm that should belong to our youth. When we need it in the future When doing it, you should carefully "package" yourself. Whether it is the packaging of things or the "packaging" of human beings on themselves, in fact, the "packaging" of appearance is important, but what is more important is whether after packaging, whether It is conducive to the development of things, whether it is as people wish, and whether it can be the icing on the cake.