Writing a company profile needs to include the following contents:
1. Enterprise history: The history of some enterprises is itself a model of entrepreneurial inspiration, or there are attractive stories to tell.
2. Enterprise features: culture, technology and social responsibility.
3. The main business of an enterprise refers to the main products and services, which can highlight the level of research and development and obtain patents. You can also give some cooperation cases, such as which big brand customers to cooperate with to prove your strength and enhance brand value.
4. Enterprise achievements: including development history, main achievements, honors won, position in the industry, charity, etc., try to be first and exclusive, and highlight the main highlights.
5. Corporate news: mainly refers to the news of important nodes and major cooperation in the process of enterprise development, as well as the main person in charge of the enterprise (some corporate leaders are the biggest highlights themselves). You can choose a few main explanations in the introduction. If you want to elaborate, you can organize corporate memorabilia separately, or publish corporate news on websites, WeChat and other platforms for a long time.
6. Enterprise team: Talents are the foundation of enterprise development, and the human resource team and structure of enterprises are also very important. For example, the introduction of enterprise executives and core teams, the academic composition and professional background of enterprise personnel, the scale of enterprise employees, etc., important management and technical personnel or grass-roots personnel who have mastered core skills and won important honors can be introduced separately.
7. data corroboration: all kinds of real data are the most convincing, which can be explained separately in paragraphs and concentrated, or can be introduced separately in each part. Such as asset scale, total income, profit, market coverage, market share, number of patents, proportion of scientific research investment, industry ranking and so on.
8. development vision: at the end of the introduction, we must explain the long-term and grand development vision of the enterprise and reflect the pursuit and dream of building a century-old enterprise and leading brand.
Extended information:
Features of enterprise (company) profile:
1. Simplicity. Simplicity means that the enterprise (company) profile has a simple and direct introduction function, and in the shortest time, the audience can have a comprehensive understanding of the enterprise (company) through this simplest way, and understand the overall situation of the enterprise (company), thus forming a deep impression and understanding of the enterprise (company).
2. Integrity. Although the enterprise (company) profile is a simple enterprise (company) manual, it condenses many aspects of enterprise information, so the enterprise (company) profile must comprehensively and concretely introduce the company profile, corporate culture, business projects, superior products, business philosophy and development direction, and strive to give the audience a complete impression.
3. timeliness. Because the enterprise (company) profile has the function of introducing the enterprise (company) and promoting the enterprise, it is very important for the audience to know the current situation of a brand-new enterprise in the first time. Therefore, the profile should pay attention to timely reflecting the major issues such as personnel changes, scale changes, technological innovation, product innovation and concept renewal of the enterprise, so as to improve the audience's attention to the enterprise.