Classic/classic branch line

1, the cornerstone of Vans brand, has the highest sales share.

2. Position yourself as an original iconic brand in Southern California.

3, every quarter will provide consumers with many products, with different fabrics, patterns and design inspiration.

Syndicate, skateboarding, surfing branch

1, high-end skateboarding shoes, limited channels for sale.

2. Classic design, advanced fabrics and excellent handwork are excellent in aesthetics and functionality.

Vans brand is based on skateboarding, injecting lifestyle, art, music and street fashion culture into Vans aesthetics, forming a unique symbol of youth culture, and becoming a world brand recognized and welcomed by young extreme sports enthusiasts and trend leaders!

Extended data

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Named after the nine straight lines and diamond patterns on the sole resemble waffles.

At the end of 1960, soles were quickly favored by surfers and skateboarders for their excellent grip and wear resistance. Especially when doing skillful movements, the fit with the skateboard surface is perfect. Since then, skaters have been wearing Vans shoes, and Vans has become a symbol of young culture in Southern California and around the world.

We thicken the soles to twice that of ordinary shoes, which is more wear-resistant. At the same time, we also use pure raw rubber as the sole without adding any other materials to ensure the quality of shoes.

This makes the position of Vans professional skateboarding brand indestructible. Waffle soles have become one of the necessary professional equipment for skaters.

Tony Alva, the originator of skateboarding, was the first person to climb the wall in the air. It was he who made the action of sliding down the pool and landing in balance on 1976, which was called falling off the wall.

For Vans, this sentence also means being unique, having a personal style, and daring to try things that others have not tried.

After 1976, Vans began to use the Logo on the wall on the heel of shoes, and now this sentence has become a brand symbol.

As a symbol of extreme sports, Off The Wall is the symbol of Vans brand, which expresses a spirit of innovation and self-style, representing extreme sports and young culture.

Since then, the sign on the wall has become a symbol of skateboarding.

Side stripe

Vans' logo is the side stripes on both sides of the shoes.

Side stripe

This extremely eye-catching side stripe was drawn by brand founder Paul Van Doren, and now it has become the symbol of Vans shoes.

Side stripes first appeared on 1977 old Skur's shoes. At that time, it was white leather side stripes, which was the first pair of shoes made of leather by Vans.

Black and white chessboard

The black and white chessboard pattern is inspired by the monthly design competition for children in Southern California. At that time, all branches in the United States allowed children to develop their creativity, and winners could also visit factories and Disneyland for free every month.

The pattern of black and white checkerboard only appeared on the edge design of shoes at the earliest, and it was only used on the upper of slipper 198 1 year.

What really made the black-and-white chessboard popular was the movie Open American University released by 1982. The hero in this movie appears in close-up wearing underpants, which is very strange.

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