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The brand story of Beijing Tongrentang (Group) Co., Ltd., China

1. Le Liangcai, the 26th generation of the Le family, moved from Ningbo to Beijing when Zhu Di moved the capital in Yongle of the Ming Dynasty. Liangcai was a doctor who practiced medicine and sold medicine in the streets. After Beijing, he still engaged in this business. He married his wife Yang, had a son, Tingsong, and settled in Beijing. Ling Yi Leliangcai was the founder of the Le family in Beijing.

2. Laetingsong inherited his father’s legacy as a doctor. In order to adapt to the medical needs of big cities, he began to study classic theories and prescriptions of traditional Chinese medicine. Broaden your knowledge horizons and move towards orthodox Chinese medicine.

3. After the struggle of two generations of the Le family, it was passed down to the 4th generation Le Xian Yang who became the official of Qing Tai Hospital in the Qing Dynasty, with the title of Zun Yu, "the imperial title of Dengshi Lang Tai Hospital, the official title of Jin Dynasty" Wen Linlang, presented to Dr. Zhongxian." This ended Le's ancestral medical career.

4. Le Xianyang devoted his whole life to prescriptions, studied the way of cultivation, and has a deep understanding of it. He has rich knowledge, experience and conditions.

5. Tongrentang Pharmacy was founded in the eighth year of Kangxi (1669). The name "Tongrentang" was drafted by Le Xianyang himself and the "Tongrentang" plaque was erected. Therefore, the eighth year of Kangxi should be the time when Tongrentang was founded. Xian Yang is the founder of Tong Ren Tang in Beijing.

Le Xianyang died in 6.1688 (the 27th year of Emperor Kangxi’s reign in the Qing Dynasty). His son Le Fengming abided by his father's precepts and continued his ancestral business. In the 40th year of Kangxi's reign (1702), he opened Tong Ren Tang Pharmacy in the south of Dashilan Road outside Qianmen, Beijing. , Even if the taste is expensive, you will not dare to reduce your material resources." Strict prescription selection, medication use, proportioning and process specifications have been established for Tong Ren Tang to produce medicines. Quickly establish a good reputation among all levels of society.

7. Since its establishment, Beijing Tongrentang has been famous for several generations and its reputation has lasted for three hundred years. It can be said to be a miracle in the history of pharmaceutical industry. Yang Jingting's "Dumen Compilation" in the 12th year of Tongzhi (1873), and Li Hong's "Chaoshi Congzai" in the 16th year of Guangxu (1890) both wrote about Ping'an pills and tiger bone wine produced and sold by Tongrentang, and they were called It is a one or two hundred year old shop with genuine products at a reasonable price.

8. Tong Ren Tang has a good reputation at home and abroad and has set up a golden brand. The profit has attracted some profit-seeking people to set up shops and pass off the name of "Tongrentang", or manufacture fake medicines and sell them under false names, disrupting the market. In March of the second year of Xianfeng (1852), a case of the Tai brothers selling fake medicines under the name of "Tongrentang" occurred. .

9. Tongrentang was established not long ago. Its reputation for the medicines it dispensed was remarkable and its efficacy was growing day by day. It won the appreciation of the imperial court. The emperor designated Tongrentang to supply the medicines needed by the imperial pharmacy and to make various proprietary Chinese medicines needed by the imperial court. So Tongrentang took on the emperor's responsibility to provide medicines for the palace, also known as the official medicines.

10. The 13th year of Guangxu (1887) was the era when the 53-year-old Empress Dowager Cixi listened behind the curtain for the second time. Li Lianying, the eunuch in charge, followed the orders of the Empress Dowager Cixi and asked the inner court to bypass the imperial pharmacy and go directly to Tongrentang to order Ruyi Immortality Wine for Cixi to drink.

11. During the reign of the Qing Dynasty, because Tongrentang was dedicated to the imperial pharmacy, it enjoyed certain feudal privileges. As a result, it has an unparalleled advantage in operating in the same industry. The most important ones are the pre-collection of official silver and the increase in drug prices. This not only helped Tongrentang overcome many crises in its drug business, but also enabled Tongrentang to gradually become rich by taking advantage of these two privileges.

12. Le Li passed away in the fifteenth year of Qianlong (1750). Le Li’s wife Zhang helped his eldest son Le Yizheng to take charge of Tongrentang and undertake the official medicine. He lacked business ability and was unable to pay debts. At that time, Guan, the government supervisor, came forward to lend 5,000 taels of banknotes to repay the debt. This was a disguised support from the palace to Tongrentang.

13. Qizhou Pharmaceutical Market is the largest distribution center for traditional Chinese medicine north of the Yangtze River in my country, with an annual transaction volume of more than 26 million silver dollars. Beijing Tongrentang has served as the leader of the Jingtongwei Gang for many times, and due to its special status of undertaking official medicines, coupled with its strong capital and outstanding reputation, it has become a leader in the pharmaceutical industry. Every year in the two seasons of "spring, fifth and autumn", the trading market awaits the visit of Tongrentang before it can officially open.

14. Tongrentang initially relied on the feudal privilege of undertaking official medicines, and later relied on its own credibility and prestige to monopolize the Qizhou Pharmaceutical Market and other traditional Chinese medicine markets for more than 200 years. It must be sold at a high price, and huge profits can be made in both the entry and exit aspects, so naturally the business will be prosperous and the financial resources will be prosperous.

15. Since its establishment in the eighth year of Emperor Kangxi of the Qing Dynasty (1669), Tongrentang has been solely operated by people named Le for 84 years. From the eighteenth year of Qianlong (1753) to the twenty-third year of Daoguang (1843) In the past 90 years, Tongrentang was first taken over by the surname Zhang, and then foreign shares increased day by day, and then experienced mergers and acquisitions. The Le family was on the verge of danger, and finally the ancestral business was restored in the hands of Le Pingquan.

16. In the history of Lejia Old Shop, Lepingquan is a renaissance figure. Under his determined management, Tongrentang recovered all its foreign shares, paid off all its debts, and its business is booming day by day. Its reputation is outstanding, which laid a solid foundation for Tongrentang.

17. Le Pingquan's contacts with the government were even more extensive. He had close contacts with all the Qing princes, relatives, cabinet and military officials, ministries, and even the Shuntian Prefecture and the Manying Officer Bian. In order to facilitate communication with the government, Lepingquan donated another official street, and in the fourth year of Xianfeng (1854), he became a fourth-grade marquis to supplement the road. In the fourth year of Guangxu's reign (1878), he was donated to the second rank of Dianfeng and became a "red-top businessman" who was equivalent to a senior official in the governor's office, which is really rare.

18. In order to expand the reputation of Tongrentang, Lepingquan can be said to have exhausted all his tricks and tricks. The traditional method of Tong Ren Tang's ancestors was to present medicines (safety medicine) to candidates from all over the country during the examination period. The cost was not much and the publicity effect was good. Tong Ren Tang's medicine and reputation spread to all parts of the country.

19. At that time, the city of Beijing had to dig ditches once a year as usual, so Lepingquan set up "ditch lights" where the ditches were dug on all sides of the city gates. Whenever night falls, Tongrentang's red-lettered headlights shine brightly everywhere, attracting wide attention from pedestrians and all walks of life. Make a lasting impression. achieve the purpose of publicity.

20. Lepingquan was also keen on fire protection and public welfare undertakings. In the sixth year of Tongzhi (1867), he established the Tongrentang Pushan Water Club. He also played an important role in extinguishing the fire at the Zhendu Gate of the Imperial Palace on December 15, the 14th year of Guangxu's reign (1888). The next day, Cixi was so happy to learn about it that she named the Tongrentang Pushan Shuihui the "Little White Dragon" Tongrentang Pushan Shuihui. Take this opportunity to become famous in Kyoto.

21. Lepingquan has a set of measures for managing the family and the store. For example, women who marry into the Le family must participate in the work of wrapping gold and medicine. This closely links the fate of the Le family with the rise and fall of Tong Ren Tang, and constitutes a major feature of Tong Ren Tang's family-style management method. He is also committed to In the research and development of new drugs, dozens of new varieties have been developed. It has greatly enriched Tong Ren Tang’s traditional medicine list.

22. After Le Pingquan's death, the Le family's household affairs were all managed by his step-wife, Mrs. Xu. Xu came from a well-known family, but she was very hands-on and knew how to make good use of people.

23. Since the Boxer Rebellion burned Dashilar in the 26th year of Guangxu, and later the Eight-Power Allied Forces invaded Beijing, Tongrentang also experienced various harassments and hardships in this turbulent era, until the 27th year of Guangxu (1907) In winter, Li Hongzhang signed the "Xin Chou Treaty". The Eight-Power Allied Forces withdrew their troops. Cixi, who had fled to Xi'an, returned to Luan. Order was restored in Beijing. The Xu family also led the Le family back to Beijing from Taiyuan to reorganize Tongrentang.

24. After the chaos, Mr. Xu did not relax the quality of the patent medicines produced by Tongrentang. Zixue was prepared according to the prescription and required a hundred taels of gold during processing. It is said that Mr. Xu collected the medicines from every room in the house at that time. The gold ornaments were cast into a hundred taels, boiled in a pot, and kept waiting day and night. This shows that Xu strictly abides by the operational requirements of occupying prescriptions and has a meticulous system of preparing medicines.

25. Xu passed away in the 33rd year of Guangxu (1907). Four years later, the Qing Dynasty fell, ending Tongrentang's imperial mission to undertake official medicines. After Xu's death, Tongrentang began to be officially managed by the Le family's fourth family. However, this did not bring prosperity to Tongrentang. Instead, it fully exposed the conflicts between this large feudal family competing for interests and power. This form of management continued until the early days of liberation.

26. After the "September 18th" Incident, the market in Peiping was in depression, and Tongrentang's business was also declining. Although it was still a leading store in the traditional Chinese medicine industry, due to hyperinflation in the Kuomintang-controlled area at that time, "legal currency", "Golden Yuan Coupons" have depreciated sharply one after another, which has dealt a heavy blow to Tong Ren Tang. On the eve of liberation, Tongrentang not only had obsolete equipment, but its store management was in trouble and was on the verge of bankruptcy.

27. In March 1949, a grassroots trade union was established in Tongrentang. In the form of negotiations between employee representatives and management, it urged the management to lead the pharmacy to resume production and start business as soon as possible, and elected Le Songsheng as the manager of Tongrentang.

This made Le Songsheng initially realize that the Communist Party's protective policy towards national capitalist industry and commerce was reliable, reliable and absolutely true. Under the leadership of the party, Tongrentang has gradually moved towards the path of a socialist enterprise.

28. "Public-private partnership" is a transitional form adopted by the state to implement socialist transformation of national capitalist industry and commerce in the early days of the founding of the People's Republic of China. In 1954, led by Le Songsheng, Tong Ren Tang Le's Capital submitted a public-private partnership application to the state.

29. The liberation of Beijing brought new life to the ancient Tong Ren Tang. As early as the eve of the liberation of Beijing, the underground organization of the Communist Party of China delivered documents on the party's protective policy towards national industry and commerce to the person in charge of Tongrentang through connections.