At the earliest, Audi was Audi and Volkswagen was Volkswagen. These two car companies had nothing to do with each other at all. However, the World War II not only re-baptized the rankings of various countries, but also shuffled the German car industry. In fact, Audi originally belonged to Mercedes-Benz for a while, but how did it become the public? Today, it's the turn of the valley to talk to friends about this story.
the development process of Audi is generally divided into two parts
the whole development process of Audi is generally divided into two parts: the first part is the automobile alliance before World War II, and the second part is the development of Audi after World War II.
Part I: Automobile Alliance before World War II
August Horsey founded the Audi brand in 199
Due to differences with the board of directors and the board of supervisors, August Horsey left the company he founded in 199, and then set up another automobile company in Zwickau. Because the name "Horsey" has been used by the original company and has been registered as a trademark, Horsey translated his name into Latin "audi" (both "Audi" and "horch"" have the meaning of "listening"), so the new company has the name Audi. The brand Audi was born.
due to differences with the board of directors and the board of supervisors, August Horsey left the Horsey company he founded in 199, and then set up another automobile company in Zwickau. Because the name "Horsey" has been used by the original company and has been registered as a trademark, Horsey translated his name into Latin "audi" (both "Audi" and "horch"" have the meaning of "listening"), so the new company has the name Audi. The brand Audi was born.
from 1912 to 1914, Audi won the championship in the international Austrian Alpine Rally, which is recognized as the most difficult long-distance rally in the world, and won special praise. After World War I, Audi pioneered the left-hand steering wheel technology and moved the gear lever to the middle of the car, making driving more convenient. Since then, Audi has stood out among many car brands.
On June 29th, 1932, under the leadership of Saxony National Bank, Audi, Horsey and DKW merged to form the automobile alliance. At the same time, they signed a purchase and lease contract with rover, and incorporated the automobile department of rover company into the automobile alliance. The headquarters of the new company is located in Chemniss.
the four-ring logo symbolizes the sincere unity of the four founding companies
Since 1932, Audi has adopted the four-ring logo, which symbolizes the automobile alliance company formed by the merger of Audi, DKW, Horch and Wanderer. After the merger, the automobile alliance became the second largest automobile manufacturer in Germany, and the company's four-ring logo symbolized the sincere unity of the four founding companies.
when the development momentum of Audi automobile alliance was strong, the outbreak of World War II terminated the development of automobile alliance, and the last civilian car was made in 194. Since then, the automobile alliance has been forced to produce according to official instructions, and the vehicles it produces are only used for military purposes.
After the war, the automobile factory of Automobile Union in Saxony was confiscated and dismantled by the former Soviet occupation forces, so more than 28, pieces of Audi equipment were dismantled and shipped back to the Soviet Union as trophies. In 1948, the company was deleted from the register of Chemnis.
Daimler-Benz bought 88% of the shares of Auto Union for only 41 million marks. A year later, in 1959, the remaining shares of the new automobile alliance were also sold to Daimler-Benz. Mercedes-Benz finally got its wish to take the automobile alliance under Mercedes-Benz's command, and the logo was changed to an "Auto Union" logo surrounded by four rings.
in p>1957, after Mercedes-Benz acquired the "New Audi" in western Germany, Audi was in financial crisis. Mercedes-Benz didn't want to give money, so from 1964 to 1966, in two years, it sold Audi to Volkswagen bit by bit, and Volkswagen AG spent 297 million German marks for this transaction. By 1966, Volkswagen owned all the shares of the New Automobile Alliance.
Audi brand group includes four brands: Audi, Seat, Lamborghini and Ducati.
Volkswagen brand group includes: Volkswagen commercial vehicle, Volkswagen passenger car, SKODA, Bentley and Bugatti, Porsche, SCANIA and MAN * * *.