Currently, Huawei’s mobile phone marketing channels can be divided into two categories: distribution channels and direct sales channels. Distribution channels Distribution channels mainly include three categories: national general agents, regional agents, and online agents, which are summarized as follows: 1. National general agent: The national general agent refers to an agent authorized by the product manufacturer, who can wholesale wholesale products directly from the product manufacturer and sell products wholesale to all parts of the country through its distribution network.

The national general agent has mature sales outlets across the country and has strong financial strength, which can effectively reduce manufacturers’ financial risks and ensure supply. According to the changes in the sales channel pattern in the mobile phone market, the general agent continues to strengthen channels Penetration and coverage can still exert better product distribution and sales capabilities. 2. Regional agents: Regional agents at the provincial, municipal and other levels purchase products wholesale from superior agents or manufacturers, but can only distribute within specified areas.

Regional agents include mobile phone chain sellers, such as Zhongfu, Dixintong, and Zhongyu. They distribute mobile phones and also have a certain size and number of retail stores that can retail mobile phones. Regional agents can use their more detailed local sales networks to more effectively develop and expand the distribution rate of mobile phones in the regional market and increase market share. 3. Online sales agent.

With the rise and development of e-commerce, online marketing methods for mobile phones have also begun to appear in the market. So far, online agent sellers that are relatively mature and have a certain scale include Beidou Mobile Network, Pacific Mobile Network, etc.

Direct sales channels: Direct sales channels mainly include self-built sales networks, home appliance chain stores (Gome, Suning, Yongle, Dazhong), mobile phone chain sales stores (Zhongfu, Dixintong, Zhongyu, etc.), and electronic malls (Sybo, Pacific, etc.), large supermarkets (Carrefour, Wal-Mart, Hualian, Wumart or local supermarkets, etc.), mobile operator business halls, mobile phone malls, mobile phone streets or communication specialty streets, small mobile phone specialty stores (only sell Mobile phone stores are mainly located in counties, market towns), etc.

Extended information:

Huawei Technologies Co., Ltd. is a private communications technology company that produces and sells communications equipment. It was officially registered and established in 1987 and is headquartered at the Huawei Base in Bantian, Longgang District, Shenzhen, China. .

Huawei is the world's leading provider of information and communications technology solutions. It focuses on the ICT field, adheres to stable operations, continuous innovation, and open cooperation, and has built a strong reputation in telecom operators, enterprises, terminals, and cloud computing. With end-to-end solution advantages, we provide competitive ICT solutions, products and services to operator customers, enterprise customers and consumers, and are committed to enabling the future information society and building a better fully connected world.

In 2013, Huawei surpassed Ericsson, the world's largest telecommunications equipment manufacturer, for the first time, ranking 315th on the Fortune Global 500.

As of the end of 2016, Huawei had more than 170,000 employees. Huawei's products and solutions have been used in more than 170 countries around the world, serving 45 of the top 50 global operators and 1/3 of the world's population.

In August 2016, the All-China Federation of Industry and Commerce released the "Top 500 Chinese Private Enterprises in 2016" list. Huawei ranked first among the top 500 with annual operating income of 395.009 billion yuan. In August, Huawei ranked 27th among the "Top 500 Chinese Enterprises 2016".

On June 6, 2017, the "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, and Huawei ranked 49th. On July 19, 2018, the US Fortune magazine released the latest list of the Fortune 500, with Huawei ranked 72nd. Huawei ranked sixth in "China's 500 Most Valuable Brands" in 2018.

On June 30, 2017, Huawei Technologies Co., Ltd. won the Madrid Trademark International Registration Special Award at the China Trademark Gold Award. In February 2018, Vodafone and Huawei completed the first 5G call test; in August 2018, the Australian government banned Chinese companies Huawei and ZTE from supplying equipment for its planned 5G mobile network, citing national security concerns.

Reference: Baidu Encyclopedia-Huawei