The princess officially recognized by Disney is 12. Snow White, Sandy, Arrow, Ai Lier, Belle, Jasmine, Romance in the Wind, Mulan, Tiana, Pei Le, Merida and Romance in the Sea. Princess candidates include Tinker Bell, Alice, Bunny, Migra and Giselle. In order to gather the heroines of all the works under Disney's name, trademarks are widely used in various media and commodities.

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Before Alice was officially crowned, she appeared in Disney Princess magazine and merchandise many times as a test before her coronation. However, in the later stage, Disney removed her from the list for "inappropriate style" and "too young". And she is also the unofficial princess who has cooperated with Disney Princess the most times.

1999, Bonnie was mentioned by a British magazine that she would be crowned as a Disney princess, and soon appeared in Disney princess magazines and commodities. In 2000, it was going to be crowned, but for some reason, the project was abandoned by Disney.

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